Purpose -This paper aims to explore the process by which four store environment (music, light, employee, and layout) and two individual characteristics (shopping enjoyment tendency (SET) and impulse buying tendency (IBT)) influence impulse buying behavior through positive and negative affect, and urge to buy impulsively. Design/methodology/approach -The data were obtained using a structured questionnaire from 733 respondents in a mall survey conducted in Chennai, South India. Findings -In the structural model tested with AMOS, the authors found that store environment drove impulse buying (IB) through positive affect and urge. Results also showed that the personality variables (SET and IBT) influenced IB through positive affect and urge. This paper did not find support for the relationship between negative affect and urge. Research limitations/implications -Theoretically, the authors add to the list of antecedents of impulse buying, and to the outcomes of store environment. From a managerial viewpoint, the authors suggest that retail managers invest in improving the store environment to increase the level of impulse buying in their stores. Specifically, they need to focus on enhancing friendliness of store employees, playing appropriate music, designing proper layouts and having well-lit stores to encourage impulse buying. Originality/value -Prior research studied the elements of the store independently and also its long-term impact. To the best of the authors' knowledge, their research is the first to study the impact of store environment (in conjunction with trait variables) on impulse buying.
Urban-rural linkages are an integral part of fostering development in both urban and rural communities. However, the focus on development tends to have an urban bias toward Sub-Saharan Africa (SSA) with an increase in urbanization. Ghana is one of the fastest urbanizing countries in SSA. This paper sought to identify the challenges of urban-rural linkages, their corresponding solutions, and contributions to Agenda 2030 that are context-specific to Ghana through a stepwise solution scanning technique. In step 1, the study applied a scoping process to identify the urban-rural challenges. In step 2, a solution for the identified urban-rural challenges in step 1 was co-designed. In step 3, each identified solution was assessed based on its potential to contribute to all three pillars of sustainability by ranking and prioritization. In step 4, the Sustainable Development Goals (SDGs) interlinkages of the top five prioritized potential solutions were analyzed. The identified challenges were (1) inequality and gender gaps, (2) poor and lack of basic and economic infrastructures, (3) the limited effectiveness of decentralization, and (4) food and nutrition security dynamics. The prioritized potential solutions were gender inclusiveness, investment in infrastructures, sustainable agricultural systems, effective decentralization, and financial inclusion. This study recommends maximizing the synergies and minimizing the trade-offs between the SDGs of the potential solutions identified.
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