Mitigating climate change requires clean energy and removing atmospheric carbon. Building soil carbon is an appealing way to increase carbon sinks and reduce emissions due to the associated benefits to agriculture. However, practical implementation of soil carbon climate strategies lag behind the potential, partly because we lack clarity around the magnitude of opportunity and how to capitalize on it. Here we quantify the role of soil carbon in natural (landbased) climate solutions (NCS), and review some of the project design mechanisms available to tap into the potential. We show that soil carbon represents 25% of the 23.8 GtCO2eyr-1 NCS potential of which 40% is protection of existing soil carbon and 60% is rebuilding depleted stocks. Soil carbon comprises 9% of the mitigation potential of forests, 72% for wetlands, and 47% for agriculture and grasslands. Soil carbon is important to land-based efforts to prevent carbon emissions, remove atmospheric carbon dioxide and deliver ecosystem services in addition to climate mitigation. Protecting and restoring soil organic matter delivers many benefits to people and nature 1,2. Globally, soils hold three times more carbon than the atmosphere 3 , and the role of soil organic matter as a regulator of climate has been recognized by scientists for decades 4. Recent work has highlighted the historical loss of carbon from this pool 3 , and the threat of future accelerated loss under warming scenarios 4,5. Soil organic carbon as a natural climate solution (NCS) thus has a role both through restoring a carbon sink and protecting against further CO 2 emissions in response to predicted land use change and climate change. This dual role for soil in the global carbon budget suggests climate benefits can be achieved through strategies that both conserve existing soil organic carbon stocks (avoid loss), and restore stocks in carbon-depleted soils 6. There are important additional benefits. Protecting and increasing soil carbon storage can (i) protect or increase soil fertility, (ii) maintain or increase resilience to climate change, (iii) reduce soil erosion, and where implemented through conservation of natural ecosystems iv) reduce habitat conversion, all in line with the United Nations Sustainable Development Goals (SDG's) 7 , the goals of the United Nationals Framework Convention on Climate Change (UNFCCC) and the United Nations Convention on Combating Desertification (UNCCD). As such, soil carbon is promoted as a common denominator amongst a variety of global and national initiatives 7. Although recent academic comment and perspective pieces point the way towards accelerated action on soils 8,9 , there remains much uncertainty around actionable pathways for achieving the global opportunity. Here we examine the scientific and policy context surrounding soil carbon projects, to aid prioritization and decision making.