“…The idea of externalities (which is little known outside of academic social science), however, intersects with much more widely-used discourses about ethical consumption, in which individual purchasing choices are framed as “citizenly acts” (Clarke, Barnett, Cloke and Malpass, 2007: 232). Concern for one’s fellow humans is sometimes a prominent part of ethical consumption and sometimes not; a major theme of writing on food ethics is the “plurality of moral claims” (Andersen, 2011: 448) under consideration, with some arguing that in the North American context in particular, “environmental issues tend to overshadow issues related to hunger, social justice, or agricultural labor” (Johnston, Szabo and Rodney, 2011: 295).…”