Organic Food Products : A Study on Perceptions of Indian Consumers

Balaji, V.; Injodey, Joseph I

doi:10.17010/ijom/2017/v47/i1/108808

Cited by 3 publications

(2 citation statements)

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“…But the past 2-3 years have seen a significant increase in the published literature in the area of organic food purchase preferences and behavior (Balaji & Injodey, 2017;Misra & Singh, 2016;Prakash, Singh, & Yadav, 2018;Sondhi, 2014;Yadav, 2016;Yadav & Pathak, 2016) in the Indian context. However, these studies were quantitative using close-ended questions that may limit the respondents to express their motivations/barriers of using organic food products (Kim, Eves, & Scarles, 2009).…”

Section: Introductionmentioning

confidence: 99%

“…Most of the literature available related to organic food purchase intention and consumption is from the perspective of developed nations (Yadav & Pathak, ) and research related to organic food consumption in the Indian context were few and far between (Chakrabarti, ; Chakrabarti & Baisya, ; Paul & Rana, ). But the past 2–3 years have seen a significant increase in the published literature in the area of organic food purchase preferences and behavior (Balaji & Injodey, ; Misra & Singh, ; Prakash, Singh, & Yadav, ; Sondhi, ; Yadav, ; Yadav & Pathak, ) in the Indian context. However, these studies were quantitative using close‐ended questions that may limit the respondents to express their motivations/barriers of using organic food products (Kim, Eves, & Scarles, ).…”

Section: Introductionmentioning

confidence: 99%

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Motivators and barriers to sustainable food consumption: Qualitative inquiry about organic food consumers in a developing nation

Yadav

Singh

Srivastava

et al. 2019

J of Philanthropy and Mktg

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The present research attempts to qualitatively explore the motivators and barriers of organic food consumption in the Indian context. The data were collected using semistructured in‐depth interviews and analyzed using grounded theory. The theoretical sampling technique was used to interview 34 consumers who have purchased organic food in the past. The findings reported health consciousness, environmental consciousness, social identity, consumer ethnocentrism, and concern for farmers as the factors that motivate organic food purchase among consumers. The factors such as high prices of organic food, unavailability, trust issues, and limited marketing communications from the firms were identified as major barriers to organic food purchase and consumption. The study is one of the initial attempts to qualitatively explore the consumers' motivation for organic food consumption in the Indian context. The findings will help policymakers to devise suitable strategies so that they can effectively target the organic food choices by understanding the motivators/barriers, and promote the sustainable lifestyle in the society, as food consumption plays a crucial role in achieving environmental sustainability.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Motivators and barriers to sustainable food consumption: Qualitative inquiry about organic food consumers in a developing nation

Yadav

Singh

Srivastava

et al. 2019

J of Philanthropy and Mktg

View full text Add to dashboard Cite

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The Organic Food Perceptions and Motivations of Indian Millennials

Garber,,

Nafees,

Hyatt

et al. 2024

Handbook of Eating and Drinking

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‘Health Halo’: A new opportunity for Organic Food in COVID upsurge

Kalra¹,

Dixit²,

Lyall³

2021

JUSST

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Purpose- In order to find out the health impact of organic food, this paper is a systematic review of prevalent literature that summarizes the health implications of organic food vs. non-organic food or conventional food on human health. With the upsurge in COVID cases globally, the demand for organic food has increased over the years. People have shifted toward organically grown food perceiving it to be healthy and safe for consumption which is also claimed to be an immunity booster. This paper not only underlines the health benefits of organic food but is also an attempt to find out the health halo if any behind such formed conventions and beliefs. Design/Method/Approach- The paper draws its knowledge from published work in reliable sources and attempts to understand the beliefs of organic food consumers. Findings- It was found that the people living in developed cities in India are aware of the prevalent benefits of consuming organic food products. They not only prefer organic food products but also consider them safe. Many states of India are working towards achieving the aim of getting 100% organic in the coming years. Various owners of supermarkets in India have witnessed a 30-40% increase in the sales of organic food in the last two years. Research Gap- Clinical research is required to further validate the claimed health benefits by medical professionals.

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Organic Food Products : A Study on Perceptions of Indian Consumers

Cited by 3 publications

References 0 publications

Motivators and barriers to sustainable food consumption: Qualitative inquiry about organic food consumers in a developing nation

Motivators and barriers to sustainable food consumption: Qualitative inquiry about organic food consumers in a developing nation

The Organic Food Perceptions and Motivations of Indian Millennials

‘Health Halo’: A new opportunity for Organic Food in COVID upsurge

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