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The goal of the study was to evaluate the end user experience using the MamaLift Plus app for 2 weeks to support the treatment of their postpartum depression (PPD). A total of 14 participants completed the study and their experiences are reported in this publication. Participants reported that MamaLift Plus is an acceptable, highly usable, and practical mobile tool to use weekly for the management of their PPD. More research is warranted to evaluate the benefit of digital behavior health interventions, especially in patient populations where mental health care may be limited or harder to access by patients.

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The role of social media (SM) in the travel process cannot be ignored. With a steady growth of the Indian travel industry, we find an upsurge in the number of Indians travelling to outbound destinations. This research aims to explore the travel behaviour and the usage of SM for travel purposes by Indian outbound leisure travellers during their entire travel process. It adopts a qualitative approach. Semi structured interviews were conducted with 30 respondents, who had travelled internationally for leisure over the past one year from the period of the study. A thematic analysis of interviews was conducted to identify manifest and latent contexts. In addition to the extent and scope of SM usage, the findings establish that the entire travel process is a cycle of pre-travel SM consumption and post-travel SM creation stages. There is a heavy usage of SM during the two stages though there is limited SM usage during-travel. The findings have been used to develop a conceptual model.