We present an analysis of the optoelectronic properties of merocyanine dyes by means of VBSCF, TDDFT and high-level ab initio calculations. The electronic structure of merocyanines can be described as a superposition of two resonance structures, a neutral and zwitterionic one. Calculated VB weights for these resonance structures demonstrate the importance of strong accepting groups in increasing the weight of the zwitterionic structures of different merocyanines. The dependence of exciton and charge reorganization energies on the VB weights' composition is analyzed, demonstrating that the special case of equal contributions of both structures, the so-called cyanine limit, goes along with minimal exciton and charge reorganization energies. For the latter, it is shown that the external (outer-sphere) reorganization energy plays a crucial role. Furthermore, a careful investigation of the excited-state behavior of merocyanines indicates that a possible excited-state torsion might be another important parameter for merocyanine-based optoelectronic devices, while internal (innersphere) charge reorganization energies of a variety of merocyanines are in a typical range for molecular semiconductors.