“…Individuals who work with strategic innovation in established companies, with defined structure and processes, face challenges that may not be quantifiable and are not common to other areas of the organization, such as reducing uncertainties, seeking for or creating opportunities for future scenarios, negotiating partnerships with other firms, research centers or governments, in which there are no guarantees of success (O'Connor et al, 2018;O'Connor & McDermott, 2004;. However, the processes aimed at managing people are usually the same for everyone (Hebda et al, 2012;Marx et al, 2016;Oltra et al, 2022;, and issues like establishing metrics for evaluation, the recognition of significant achievements, the long duration of projects, and the human capital's retention, motivation and engagement in the company have become major obstacles to strategic innovation (Aagaard & Andersen, 2014;Andreeva et al, 2017;Hebda et al, 2012;Koberg et al, 1996;O'Connor et al, 2018;O'Connor & McDermott, 2004;Urban & Verachia, 2019). In other words, employees with short-term activities can easily be evaluated, rewarded, and developed, but the same is not valid for strategic innovation workers .…”