Organization of the System of Internal Marketing and Marketing of Interaction of Agricultural Enterprises for the Production of Biodiesel Based on Value Chain Analysis

Lohosha, Roman; Prylutskyi, Anatolii; PRONKO, Lyudmila; KOLESNYK, Tetiana

doi:10.14505/jemt.v14.3(67).21

Cited by 2 publications

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“…For Ukraine, bioenergy is one of the strategic areas for developing the sector of renewable energy sources, considering the country's high dependence on imported energy sources, primarily natural gas, as well as the great potential of biomass available for energy production (Lohosha et al 2023b).…”

Section: Literature Reviewmentioning

confidence: 99%

An advanced European overview of the bioenergy efficiency of using digestate from biogas plants when growing agricultural crops

Lohosha,

Palamarchuk,

Krychkovskyi

et al. 2024

Polityka Energetyczna – Energy Policy Journal

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The paper highlights calculations of bioenergy indicators when growing corn for grain and vegetable crops in Ukraine. The research results indicate the economic benefit of growing these crops for all the variants studied. Our research established that an increase in the bioenergy efficiency of the production of these crops is achieved due to the use of different rates of fertilizer application. The increase in productivity that was obtained as a result of the implementation of farming practices exceeds additional costs associated with the use of fertilizers. This confirms the economic benefit of producing these types of crops due to the enhanced bioenergy efficiency achieved through the optimal application of fertilizer. The conducted research confirms the high energy efficiency of the bio-organic fertilizer (digestate) and the energy-saving technology of growing crops which were studied. High values of the coeffi-cients of energy efficiency were also observed in the variants with the simultaneous application of mineral fertilizers (N 90 P 90 K 90 ) and digestate-based bio-organic fertilizer "Efluent" (55.0 t/ha) on experimental sites of corn grown for grain (3.05-3.07), carrot (1.41-1.45) and red beet (1.97-2.00), but the cost of these variants also appeared to be the highest. Scientific research has used new methods and technologies for the effective processing of livestock waste in order to obtain organic fertilizer, which can be used to improve soil fertility and increase crop yields on the one hand, and biogas production as an energy-efficient process that has significant potential for producing ecologically clean and renewable energy on the other. The proposed approach to achieving energy efficiency helps to increase crop yield without increasing fertilization costs.

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Section: Literature Reviewmentioning

confidence: 99%

An advanced European overview of the bioenergy efficiency of using digestate from biogas plants when growing agricultural crops

Lohosha,

Palamarchuk,

Krychkovskyi

et al. 2024

Polityka Energetyczna – Energy Policy Journal

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Organisation of Marketing Activities in Agricultural Enterprises

Tomashuk,

Dzhedzhula,

Koval

2024

BJES

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The aim of the article is to identify the characteristics of the introduction and development of marketing activities in agricultural enterprises in order to increase the efficiency of their activities. Methodology. The theoretical and methodological basis of the study is a systematic approach to the study of economic phenomena and processes related to the marketing activities of agricultural enterprises. In formulating theoretical generalisations and formulating conclusions and proposals, the paper uses historical, abstract and logical, and monographic methods. Forecasting of indicators characterising the marketing potential of enterprise in the context of increasing labour productivity at enterprises, market parameters and substantiation of the choice of marketing strategy of agricultural producers is carried out using the methods of extrapolation and economic forecasting. The article uses general scientific and special research methods: abstraction and comparison, analysis and synthesis, graphical methods, deduction, economic and mathematical modelling, observation and comparison, and the logical method. The results of the study show that marketing instruments include methods of its implementation, i.e., advertising, sales, customer service, pricing policy, study of needs and demand, communication with consumers and the public. Calculation of a comprehensive indicator of efficiency of marketing activity of enterprises is an important direction of assessment of the status and level of development of the marketing complex at enterprise. The indicator makes it possible to promptly identify and eliminate deviations in achieving goals and fulfilling tasks, which affects the overall performance of the enterprise. The results of the study are presented in the form of tables, graphs, diagrams, and charts. Practical implications. Since the marketing activity of an agricultural enterprise is multifaceted, it is necessary to evaluate its effectiveness in the following areas: efficiency of implementation of marketing functions, implementation of the marketing complex and use of marketing resources. In order to assess the level of efficiency of marketing activities, it is necessary to analyse both strategic and tactical aspects of the agricultural enterprise. Value/originality. An important component of ensuring marketing activities in the agricultural market is the communication policy of the enterprise. A modern system for assessing the effectiveness of marketing activities should take into account the possibility of disseminating information via the Internet, which is an indispensable tool for obtaining up-to-date marketing information.

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Organization of the System of Internal Marketing and Marketing of Interaction of Agricultural Enterprises for the Production of Biodiesel Based on Value Chain Analysis

Cited by 2 publications

References 0 publications

An advanced European overview of the bioenergy efficiency of using digestate from biogas plants when growing agricultural crops

An advanced European overview of the bioenergy efficiency of using digestate from biogas plants when growing agricultural crops

Organisation of Marketing Activities in Agricultural Enterprises

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