“…From the professionalization of the construction industry emerged distinct sub-cultures de ned by unique beliefs, values, attitudes, languages, rituals, codes of conduct, codes of dress, expectations, norms and practices (Emmerson, 1962;Bennett and Whittaker, 1994). This provided the foundations for the development of strong occupational stereotypes which have been reinforced by the transitionary nature of construction activity (Emmerson, 1962;Faulkner and Day, 1986;Seymour and Rooke, 1995;Munns, 1996).…”