“…Moreover, based on a survey of 208 respondents and 47 expert interviews, [21] identified that cultural barriers, a lack of consumer interest and awareness, as well as a doubtful firm culture, are the main circular economy barriers. In addition, a related strand of work has explored the effect of environmental practices, environmental innovation, environmental technologies, and sustainability on firm performance, mainly underlining improvement in firm performance due to the adoption of environmental activities [22][23][24][25][26][27][28]. Therefore, in this study, this gap is addressed by studying the relationship between activities related to the circular economy and firm performance.Moreover, several scholars have emphasised that the CE should be considered in various adoption phases [20,29,30].…”