Organizational Culture and Customer Relationship Management: A Simple Linear Regression Analysis

Rahimi, Roya

doi:10.1080/19368623.2017.1254579

Cited by 30 publications

(16 citation statements)

References 24 publications

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“…One of the most important principles of marketing is that all marketing activities should be around what the end user wants and needs (Binsardi & Ekwuugo, 2003;Rahimi & Gunlu, 2016;Rahimi, 2017a, Rahimi, 2017b. For education providers to succeed, they need to develop relationships between the end users and the institution.…”

Section: Discussionmentioning

confidence: 99%

Driving force analysis of East European students to study tourism and hospitality in the U.K.

Rahimi

Akgündüz

2017

Anatolia

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Using a push-pull model this current study tries to investigate the relative importance of the UK as a location focus for East European students to undertake a Higher National Diploma (HND) in Tourism and Hospitality. The research conducted is based upon a mixed method approach through two sequential phases, a focus group and a questionnaire. The results revealed that the opportunity to improve language skills, financial support from the UK government and job opportunities are the important factors for selecting the UK. The results further showed that the nature of the course, Precourse expectations and external impacts, such as benefits for EU citizens (student loans) are key factors for choosing to study Tourism and Hospitality.

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Section: Discussionmentioning

confidence: 99%

Driving force analysis of East European students to study tourism and hospitality in the U.K.

Rahimi

Akgündüz

2017

Anatolia

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“…[15] combined logistic regression methods and decision trees to predict the loss of users in the telecommunications industry. [16] used regression methods to analyze the impact of organizational culture factors on hotel customers.…”

Section: Literature Review In the Field Of Customer Managementmentioning

confidence: 99%

Application of Data Mining in the Field of Human Resource Management: A Review

Ma¹,

Zhang²,

Song³

et al. 2019

Proceedings of the 1st International Symposium on Economic Development and Management Innovation (EDMI 2019)

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Data mining methods play an important role in customer management, manufacturing management, and financial management. This paper focuses on the latest research progress from 2012 to the present. The analysis of the progress of existing research will help researchers to better engage in research work in the future. The literature review is classified according to the research field and the data mining methods involved. In each of the research areas, we conduct research classification based on the data mining tools used. Through literature analysis, it can be seen that the degree of attention of neural networks has increased continuously in recent years.

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“…The CRM process component attempts to shift the direction of the firm toward a customer-centric approach by focusing on internal and external processes. A review of the literature suggests that there is limited number of studies focusing on the process component of CRM and the required organizational changes (Rahimi, 2017b;Rahimi and Gunlu, 2016). While Rahimi and Gunlu (2016) focused on the required organizational culture changes, other necessary aspects have been widely neglected in the literature.…”

Section: Crm Studies In Handt Based On the Componentsmentioning

confidence: 99%

Customer relationship management research in tourism and hospitality: a state-of-the-art

Rahimi

Köseoğlu

Ersoy

et al. 2017

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Purpose: This study aimed to provide a critical review of the evolution of customer relationship management (CRM) research in the hospitality and tourism field.Design/methodology/approach: The study conducted a thorough systematical literature review by collecting papers from 14 leading tourism and hospitality journals. The examination of the literature is first based on the evolution of CRM notion and its definitions. Next, CRM studies in the literature that are related to hospitality and tourism were assessed based on their timelines and themes. Thirdly, the studies were classified based on CRM components and its impacts on firms' performances. Findings:The literature review provided an in-depth understanding on the progress of CRM based on the selected topics and suggests a redesigned research agenda for scholars, graduate students, and practitioners. Implications:This study provides new and meaningful avenues for further research in CRM in hospitality and tourism area.Originality/value: CRM has a key role in business performance and increased customer satisfaction and retention, specifically in the context of the service industry. To date, scholars have produced an abundant number of CRM related studies in tourism and hospitality journals. In this study, the progress of CRM research conducted in the tourism and hospitality sector is critically reviewed. . Despite the growing interest of researchers in studying CRM, there is still very little research that focuses on evolution and state-of-the-art aspects of CRM in the H&T field. Having identified this in the field, the main purpose of this study is to assess the progress of CRM. The paper proceeds as follows. We first examined the evolution of the definition of CRM. Next, CRM studies in the literature that are related to H&T were assessed based on their timelines and themes. Thirdly, the studies were classified based on the three CRM components namely people, process and technology and CRM impacts on firms' performances. Finally, future research topics and methods are discussed.

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Organizational Culture and Customer Relationship Management: A Simple Linear Regression Analysis

Cited by 30 publications

References 24 publications

Driving force analysis of East European students to study tourism and hospitality in the U.K.

Driving force analysis of East European students to study tourism and hospitality in the U.K.

Application of Data Mining in the Field of Human Resource Management: A Review

Customer relationship management research in tourism and hospitality: a state-of-the-art

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