“…Porter (1990) believes that man‐made factors of production, such as physical, informational, administrative, and logistical infrastructure, also positively impact on the business performance of an organization (Cho, Moon, & Kim, 2008; Kharub & Sharma, 2017; Shafaei, 2009). Thus, specialized human resources and a strong organizational culture are central to a successful and sustainable business model (Dubey, 2016; Neelam, Bhattacharya, Sinha, & Tanksale, 2015; Shashi, Singh, Centobelli, & Cerchione, 2018). Finally, Bretherton (2004) found that technological superiority was an important determinant for the wine industry of New Zealand.…”