Purpose – The purpose of this paper is to find out whether there was a significant relationship between marketing culture and organizational commitment. In addition, relations between dimensions or marketing culture and dimensions of organizational commitment were investigated. Prior studies have shown that there were significant relationships between organizational culture and organizational commitment. Accordingly it is that there is a significant relationship between marketing culture and organizational commitment. Design/methodology/approach – This research collected data via survey method in Istanbul, Turkey. The survey forms were implemented to employees who were selected by convenience sampling method from one private bank’s agencies and 318 employees participated to the survey implementation. Findings – With the help of canonical correlation analyze, it was found out that there was a significant relationship between marketing culture and organizational commitment. Accordingly the main hypothesis was supported. Also relations between dimensions of marketing culture and dimensions of organizational commitment were concluded through their canonical loadings. Research limitations/implications – This study used two main scales from the literature to determine marketing culture and organizational commitment. For marketing culture, Webster’s (1990) marketing culture scale was preferred to determine marketing culture of employees. Organizational commitment was evaluated in three basic dimensions as affective commitment, continuance commitment and normative commitment according to Meyer and Allen’s (1997) scale. For future studies, different types of scales can be used differently in another service sector or business. The results can give some useful information essentially for managers from banking sector. Originality/value – This study has an important originality as being the first one that investigates the relationship between marketing culture and organizational culture in a related literature. So it is thought to show significant relations between marketing culture’s factors and organizational commitment’s factors.
Purpose Today’s organizations try to keep their employees loyalty but employees may still feel unsatisfied and adopt negative attitudes. Cynicism, as a negative attitude of employees toward their organization, leads to unwanted outputs such as lower performance or lower loyalties that can appear in every kind of sector. Accordingly, the purpose of this paper is to determine the effects of personality traits on organizational cynicism in the education sector. Design/methodology/approach This study used the survey method to collect data and survey forms were distributed to teachers from various private schools in Istanbul, Turkey. With the e-mail survey method, the authors received 254 healthy survey forms from teachers. For personality traits, the five-factor model of personality traits that was developed by McCrae and Costa (1987) was preferred and the organizational cynicism model was evaluated with three basic dimensions as based on Brandes’s (1997) model. Findings Based on data from 254 teachers of various private schools in Istanbul, interrelationships amongst personality traits and organizational cynicism were tested. On the basis of the partial least-squares method, the authors found that agreeableness had a negative effect on cognitive cynicism and affective cynicism, conscientiousness had a negative effect on cognitive cynicism and affective cynicism, neuroticism had a negative effect on cognitive cynicism and behavior cynicism, and openness to experience had a positive effect on cognitive cynicism and affective cynicism. Thus, it can be said that personality traits of teachers had a significant effect on organizational cynicism as a result of this study. Research limitations/implications This study used two main scales: the scale of McCrae and Costa (1987) for personality traits and the scale of Brandes (1997) for organizational cynicism. The authors adapted both the scales for Turkish culture and the education sector that the results can be considered valid for only this study. Originality/value This study shows a significant effect of personality traits on cynicism in the education sector and thus can be considered to be useful for future studies.
Ö zBu çalışmanın temel amacı, çalışanların örgütsel adalet algılamaları ile örgütsel sinizm tutumları arasındaki ilişkinin ve bu ilişkide güç mesafesinin düzenleyici etkisinin incelenmesidir. Araştırmanın verileri anket soru formu ile bankacılık sektöründe çalışan 255 işgörenden toplanmıştır. Değişkenler arasındaki ilişkiler yapısal eşitlik modellemesi ile analiz edilmiştir. Araştırmanın sonuçları; dağıtımsal adaletin duyuşsal ve davranışsal sinizmi ve etkileşim adaletinin bilişsel, duyuşsal ve davranışsal sinizmi negatif etkilediğini; güç mesafesinin etkileşim adaleti ile davranışsal sinizm arasındaki ilişkide düzenleyici bir etkiye sahip olduğunu ortaya koymuştur. A b s t r a c tThe main purpose of current study is to examine the relationship between organizational justice and organizational cynicism and the moderating effect of power distance on this relationship. The data of the study were collected from 255 employees working in the banking sector with the questionnaire. The hypotheses were tested with structural equation model. Research results covered up that distributive justice had a negative effect on affective and behavioral cynicism; interactional justice had a negative effect on cognitive, affective and behavioral cynicism; power distance had a moderator effect on the relationship between interactional justice and behavioral cynicism.
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