Sustainable Development Goals (SDGs) are a global responsibility for every country, aiming to address discontinuities in social, economic, and environmental development. In Indonesia, the implementation of SDGs involves government agencies, organizations, and the private sector. People's credit banks, specifically rural banks, play a vital role in supporting SDG implementation due to their proximity to communities and personalized services to micro, small, and mediumsized enterprises (MSMEs). To enhance the success of these banks, strategies to improve employee performance are crucial. This aligns with SDGs by fostering sustainable financial development through employee performance. This research employs qualitative descriptions to underline the importance of SDGs in shaping strategies. The approach used involves setting clear goals (ends), aligning education and training programs (ways) with SDG principles, and ensuring that human resources are adequately empowered (means). This empowers employees to contribute to community economic growth through strong industrial relations in financial institutions, thus fulfilling the SDG mission.