“…Thus, one important role played by individuals in this regard is networking-that is, taking part in an external web of relationships involving people from a variety of disciplines, industries and functions. Such individuals are typically "boundary spanners" working for the company, who link it with new arenas of knowledge and product applications in the external environment (Keller & Holland, 1975;Leifer & Delbecq, 1978;Reid & de Brentani, 2004). Such boundary spanners enable the firm to operate in an "open innovation" (Enkel, Gassmann, & Chesbrough, 2010) coalition whereby the company's own knowledge base may be enriched through "outside-in processes" attributable to increasing a company's innovativeness (Laursen & Salter, 2006).…”