Organizational Optimization Through the Double Diamond - Applying Interdisciplinarity

Abstract

Goal: This article reports a project carried out by the company Respondit that had as its main objective the optimization of the organizational processes of the law firm BastosJuris. As a research question, we highlight: “Will the communion between Design Thinking, Lean Thinking and Process Management generate good project results?”.
 Design / Methodology / Approach: The methodology used was composed by Design Thinking, Process Engineering and Lean. The engagement with employees through prototyping and co-creation, focusing on productivity improvement and error elimination, seeking process optimization and implementation of a management model through continuous improvement, illustrates only one of the possible trajectories arising from mixed methodologies. In this case, "orchestrated" by the double diamond.
 Results: The project described had an ROI of 815% during its execution and fostered several new initiatives for those involved.
 Limitations of the investigation: As there is no similar research in the literature to compare with, it is not possible to induce success based in other initiatives.
 Practical implications: The research shows practical results of the effectiveness of the methodology used in the interdisciplinary context. We seek to promote and encourage the development of similar new researches that take interdisciplinarity as a guide for organizational success.
 Originality / Value: With regard to the academic contributions, the present study carried out the empirically and holistically variables linked to sustainable management practices, innovation, strategy and their consequent elements, in convergence with the research agenda of the management field, which focuses on results for individuals (employees) and organizations.

Exploring the Future Design Approach to Ageing Based on the Double Diamond Model

“…Based on this statement, the original model was improved accordingly to represent more possible outcome of the future. At the same time, this approach verifies the openness and evolution of the Double Diamond Model [7,10]. As shown in Figure 7, significant differences were found between the numbers of IDEO method cards that were categorized into the four categories (𝜒 34.25, 𝑝 0.01).…”

“…In the discovery phase of the Double Diamond Model, an important aspect is divergent thinking, which requires an "open mind" [10]. Since the theme of action in this phase is to generate innovations, designers play a key role in this phase, which involves a wide range of perspectives and minimal formalization [6].…”

“…By dividing the design process into the four phases of Discover, Define, Develop and Deliver, it aims to improve effective design process management and planning via a standardized methodological process. When applied to projects with specific characteristics, it is necessary to enrich the content and form according to the project's characteristics to increase its effectiveness [6][7][8][9][10]. By looking to the future, there is a need to further develop the Double Diamond Model to accommodate future design issues.…”

Environmental sustainability and reshoring in the automotive industry: a multiple cases study

“…Furthermore, the model consists of four stages (data preparation, situational analysis, location concepts and implementation), which extent through a so-called double diamond approach. This approach originates from Design Thinking, which seeks solutions to complex problems by redefining the way in which they are understood and solved (Caulliraux et al, 2020). According to Peirce (1998), Design Thinking follows a third form of thinking besides deduction and induction -the abductive thinking.…”

“…The double diamond approach is one of the methodologies used in Design Thinking, which originally is constructed of four stages as well (discovery, definition, development and implementation) representing the cycles of divergence and convergence (Caulliraux et al, 2020).…”