“…Dialogue aims for relationships based on "mutual trust, compromise, cooperation, and whenever possible, win-win situations" (Hutton, 1999, p. 208). Using dialogic communication (Bruning, Dials, & Shirka, 2008), PR can manage stakeholder relationships by enabling mutual understanding and clarity of communication (Albu & Wehmeier, 2014;Moody, 2012;Shen & Kim, 2012). On the other hand, lack of organizational engagement and listening may lead to underestimating stakeholders' expectations and depreciating their needs and wants, therefore endangering the organization's reputation, credibilityand trust.…”