The article highlights one of the semantic text categories, intertextuality, with the aim of specifying precedent texts and means of their functioning in the media text. Media texts are selected in order to show how intertextuality is formed in different functional-semantic types of speech – narration, description and argumentation. Figures that introduce precedent texts can be considered as markers of intertextuality, which include the media text header complex, epigraph, quotation, allusion and visualized intertextuality.