Topology optimised designs for passive cooling of light-emitting diode (LED) lamps are investigated through extensive numerical parameter studies. The designs are optimised for either horizontal or vertical orientations and are compared to a lattice-fin design. The different orientations result in significant differences in topologies. The optimisation favors placing material at outer boundaries of the design domain, leaving a hollow core that allows the buoyancy forces to accelerate the air to higher speeds. Investigations show that increasing design symmetry yields performance with less sensitivity to orientation with a minor loss in mean performance. The topology-optimised designs of heat sinks for natural convection yield a 26% lower package temperature using around 12% less material compared to the lattice-fin design, while maintaining low sensitivity to orientation. Furthermore, they exhibit several defining features and provide insight and general guidelines for the design of passive coolers for LED lamps.