Recent studies have attempted to demonstrate the importance of the characteristics of directional cues and observers' traits in attentional orienting. This study investigated how attentional orienting is influenced by target processing. Two experiments showed the critical role played by target processing in attentional orienting that relies on eye-gaze and arrow cues. In Experiment 1, stronger attentional orienting was observed under the object-target condition compared with the scrambled-display condition, irrespective of whether gaze or arrow cues were used. The results indicated that meaningful targets produced stronger attentional orienting than did meaningless targets, regardless of the social characteristics of the target. Experiment 2, which investigated whether attentional orienting was influenced by differences in the meaningfulness of targets regardless of their perceptual features, used participants' own faces and the faces of others as target stimuli; one's own face is typically more meaningful than the face of another. The results showed stronger attentional orienting in response to one's own face than in response to another's face under both gaze and arrow conditions. These findings suggest that the use of task-irrelevant meaningful information as targets may be effective in enhancing attention, regardless of perceptual features.Keywords Attentional orienting . Gaze . Arrow . Meaningful information . Self-relevant informationIn our daily lives, we simultaneously encounter various types of information with features of varying levels of importance. Generally, the ability to focus on important information and inhibit attention to other information is vital. This process works rapidly and effectively if directional information is available in the environment. An extensive body of literature has demonstrated that humans automatically orient their attention in the direction of centrally presented cues, such as gazes and arrows. In these studies (for a review, see Birmingham & Kingstone, 2009), a central uninformative cue was used to direct attention toward the right or left of a screen, and a target was presented afterward at either the cued or the opposite location. The response times (RTs) to detect a target were faster if it appeared in the location congruent with the cue rather than in the opposite direction (i.e., cueing effect). The ability to process directional cues (e.g., a conspecific's gaze) rapidly provides an advantage for survival and would therefore be favored during the evolutionary process (Emery, 2000).The majority of studies have investigated how various types of directional cues (e.g., gazes and arrows) trigger Tianyi Yan and Shuo Zhao are first coauthors on this work.