In this work are presented results about the effect on the surface free energy and zeta potential for the adsorption process of the colloidal dye Disperse Blue 3 (DBlue3) onto polyester fabric (dacron 54, stile 777), when the fabric is pretreated with N‐cetylpyridinium chloride (NCPCl). The zeta potential of the fabric as a function of the pH of the liquid phase shows that both H+ and OH− ions are involved in determining the potential. The negative charge of the fiber is caused by the presence of the carboxyl end‐groups of the polyester, which are generated by the acidic and basic hydrolysis of the fabric in these media. The zeta potential of the DBlue3 as a function of the pH of the liquid phase shows that the negative charge of the dye particles are because of the presence of an OH− group, ionized in aqueous media, in the molecular structure of the dye. The zeta potential of the fabric treated with a 10−3 M solution of NCPCl as a function of the pH of the liquid phase is positive over the whole pH range. This behavior can be attributed to the presence of the pyridinium group in the molecular structure of the surfactant, which is positively charged. The adsorption isotherms of the dye DBlue3 onto a polyester pretreated with NCPCl at 293 K, shows that the presence of the surfactant on the surface of the fabric favors the adsorption of the dye onto the fabric. This fact shows that the pretreatment with NCPCl is a very interesting aspect in the textile industry. On the other hand, the isotherms of the adsorption of the above dye onto the polyester pretreated with a 10−4 M solution of NCPCl, at different temperatures, shows that the amount of the dye absorbed onto the pretreated fabric increases with the increase in temperature. These behaviors can be justified by the analysis of the components of the surface free energy and zeta potential.Electron microscopy photographs of the fabric pretreated with NCPCl before (top) and after (bottom) dyeing with DBlue3.magnified imageElectron microscopy photographs of the fabric pretreated with NCPCl before (top) and after (bottom) dyeing with DBlue3.