Os Megaeventos Esportivos No Brasil E O Uso Corporativo Do Território: O Caso Emblemático Da Vila Autódromo No Rio De Janeiro

Abstract

O uso dos territórios pelas grandes empresas e organizações esportivas internacionais tende atualmente a ocorrer de acordo com seus interesses e demandas que são cada vez mais influenciadas pelo capital internacional. Deste modo, a utilização de espaços selecionados do território nacional fica submetido a uma dinâmica que, por intermédio de instituições e empresas internacionais e com a tutela do Estado e dos governos locais, acaba se subordinando a uma lógica global. Este artigo tem como campo de estudo o fenômeno dos megaeventos esportivos como instrumentos de transformações socio-territoriais, problematizando de que forma as grandes organizações esportivas internacionais como a FIFA e o COI, junto com seus parceiros comerciais e o Estado, utilizam e planejam o espaço geográfico brasileiro para fins de realização dos megaeventos esportivos. Ao longo do estudo abordam-se questões relativas ao uso corporativo hierárquico do território pelos grandes grupos e organizações esportivas e os efeitos derivantes, com particular ênfase nos recentes megaeventos esportivos no Brasil: Copa do Mundo de Futebol de 2014 e Jogos Olímpicos do Rio de Janeiro de 2016. Finalmente aborda-se o caso de estudo da Vila Autódromo, na Zona Oeste do Rio de Janeiro, como exemplo de significativa transformação do espaço pelos megaeventos esportivos.

Legacies and impacts of sports mega-events in Brazil: São Paulo as a host city for football matches

“…In this sense, we also highlight the construction of sports arenas compatible with the needs of the local population, for example, the construction of a sports arena with capacity for 45,000 spectators in a city of 20,000 inhabitants.II) Involvement of local residents and the civil society throughout the process, from planning to decision-making and the use of constructed spaces, minimizing existing conflicts, valuing local culture and traditions, social cohesion and strengthening local identity, the feeling of belonging and pride in the realization of the mega-event and the image of the country (Grix et al, 2017; Ferreira and Giraldi, 2020), as well as the hospitality to the visitor/tourist. For this reason, knowing the perception of residents is an important strategy when planning, developing, and implementing a strategic plan of a tourist location (Díaz Armas, 2010; Gursoy et al, 2017; Vico et al, 2020a, 2020b). The adequate feasibility of prior planning can generate economic growth, decreased inequality, greater social cohesion, and possibilities for developing new post-event actions (Vico et al, 2019), with technical, administrative, and participant evaluations, in order to identify positive and negative points, enabling corrective actions for upcoming events (Allen et al, 2003; Matias, 2004; Pedro et al, 2005).…”

“…This contribution extends to the diverse social actors involved in the process. It is worthy to highlight that previous literature has focused on research specifically in the city of Rio de Janeiro (Santos et al, 2015; Gaffney, 2016, 2019; Hall and Wise, 2019; Vico and Chiundila, 2019; Yamawaki et al, 2020; Vico and Azevedo, 2020a, 2020b, Ferreira and Giraldi, 2020). Rio has long been a focus because the city was the main head of three mega sporting events—2007 Pan American Games; FIFA World Cup 2014; and Olympic and Paralympic Summer Games 2016.…”

Turismo em estádios: impactos e legados das arenas esportivas multifuncionais como atrativo de lazer e turismo

“…The work aims to contribute to the political, economic, social and cultural developments that the construction of the Neo Química Arena left to the various social subjects involved. It is worthy highlight that the literature has focused on research specifically the city of Rio de Janeiro (Santos et al, 2015;Gaffney, 2016Gaffney, , 2019Hall and Wise, 2019;Vico and Chiundila, 2019;Yamawaki et al, 2020;Vico and Azevedo, 2020a, 2020b, Ferreira and Giraldi, 2020, justified fact by the city having been the main head of three mega sporting events -2007 Pan American Games; FIFA World Cup 2014 and Olympic and Paralympic Summer Games 2016.…”

“…II) Involvement of local residents and the civil society throughout the process, from planning to decision-making and the use of constructed spaces, minimizing existing conflicts, valuing local culture and traditions, social cohesion and strengthening local identity, the feeling of belonging and pride in the realization of the mega event and the image of the country (Grix et al, 2017, Ferreira andGiraldi, 2020), as well as the hospitality to the visitor/tourist. For this reason, knowing the perception of residents is an important strategy when planning, developing and implementing a strategic plan of a tourist location (Díaz Armas, 2010; Gursoy et al, 2016Gursoy et al, , 2017Vico et al, 2020aVico et al, , 2020b. The adequate feasibility of prior planning can generate economic growth, decreased inequality, greater social cohesion and possibilities for developing new post-event actions (Vico et al, 2018), with technical, administrative and participant evaluations, in order to identify positive and negative points, enabling corrective actions for upcoming events.…”