In today's market, product development (PD) emerges as a business strategy to sustain competitive advantage and the complexity of the process compels firms to seek collaboration. However, collaborative PD (CPD) comes out as difficult to manage with its multicultural, multi-spatial, interdisciplinary teams. Hence, the selection of a suitable partner for a firm is not an easy decision and problems featuring high uncertainty, conflicting objectives, multi interests and perspectives. For this reason, PD partner selection process needs Multi criteria decision-making (MCDM) methods to select the most appropriate partner alternative correctly. In this study spherical fuzzy VlseKriterijumska Optimizacija IKompromisno Resenje (SF-VIKOR) method introduced by (Kutlu Gündoǧdu & Kahraman, 2019) is used and utilized model implemented to a Turkish decision case. The originality of the paper comes from its ability to evaluate an effective framework for both Turkey and literature and apply it to a PD selection process.