Our own country is best: Factors influencing consumers’ sustainability perceptions of plant-based foods

Lazzarini, Gianna A.; Visschers, Vivianne; Siegrist, Michael

doi:10.1016/j.foodqual.2017.04.008

Cited by 66 publications

(64 citation statements)

References 44 publications

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“…In addition, from a set of four tomato offers presented, Swiss consumers were also the only ones who strongly favored the regional offer (over the organic and regional offer). As shown by other studies, Swiss consumers prefer food from their own country or if possible from their own region and use respective labels as quality or even sustainability cue [54][55][56]. Hence, selling farmers' varieties on a regional level, possibly as regional-plus products, as they are not only from the region but also locally-adapted, might be very appealing to Swiss consumers.…”

Section: Discussionmentioning

confidence: 99%

Consumers’ Valuation of Farmers’ Varieties for Food System Diversity

Meier

Oehen

2019

Sustainability

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To increase the diversity in the food system from seed to fork, participatory on-farm breeding schemes have been proposed. For participatory on-farm breeding schemes to be successful, consumers need to be willing to compensate farmers for their efforts in breeding and in diversifying their cultivation. Using vegetables as an example, we investigated whether consumers of four selected European countries liked the idea of having farmers breed their own varieties and whether they would be willing to pay a premium for farmers' as compared to standard varieties in a supermarket setting. The data was collected in an online survey and a willingness to pay was elicited using a contingent valuation approach. After providing respondents with information about the problem (diversity loss), solution (on-farm breeding), and the benefits of farmers' varieties, consumers' acceptance was very high and consumers were willing to pay a small premium. Our findings suggest that farmers' varieties can be appealing to a wide range of consumers if the appropriate information is provided, as they not only address the increasing demand for more sustainable products but also for more food diversity and tasty products. To our knowledge, this is the first study to examine consumer preferences for farmers' varieties for food system diversity.

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Section: Discussionmentioning

confidence: 99%

Consumers’ Valuation of Farmers’ Varieties for Food System Diversity

Meier

Oehen

2019

Sustainability

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“…Instead, the main reason was shorter transport distance, which seem to be primarily rooted in environmental concern (cf. also Lazzarini et al, 2017). Hence, preferences for foreign CsOO for organic food products appear to be primarily rooted in concerns about the negative environmental effects of transport, followed by trust in standards, familiarity and general country image.…”

Section: Discussionmentioning

confidence: 99%

“…Others have inferred that COO effects are influenced by geographical and socio-cultural distance (e.g., Lazzarini, Visschers, & Siegrist, 2017), and that geographical distance is important because it influences consumer familiarity with a foreign country and its products (Ahmed & d'Astous, 2008).…”

Section: Introductionmentioning

confidence: 99%

“…It has been argued that this reflects a decreasing marginal effect of additional, consistent cues to quality . Consumers also use organic labels as a cue to product quality (e.g., Hemmerling et al, 2013;Loebnitz & Aschemann-Witzel, 2016;Marian & Thøgersen, 2013), which suggests that consumers should be less sensitive to the COO when choosing between organic and conventional food products (e.g., Lazzarini et al, 2017;Schjøll, 2017).…”

Section: Introductionmentioning

confidence: 99%

“…Organic is a credence characteristic, and organic food production is generally perceived as more environmentally friendly than conventional (e.g., Lazzarini et al, 2017;Tobler, Visschers, & Siegrist, 2011). These characteristics are likely to increase both consumer uncertainty and involvement in the choice, which might make them more attentive to other quality cues, including the COO of organic products (Nuttavuthisit & Thøgersen, 2017).…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Consumers' evaluation of imported organic food products: The role of geographical distance

2018

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Country-of-origin (COO) effects and consumer evaluation of organic food products are rarely studied in combination. The aim of this study was therefore to investigate organic consumers' preferences for imported organic food products from different origins and the underlying reasons for these preferences, including how consumers' COO preferences depend on the geographical distance to the COO. We employed a multi-method, qualitative approach consisting of in-store interviews (N = 255) and focus groups (six, N = 38) with organic consumers in three German cities located in the north (Hamburg, close to Denmark), west (Münster, close to The Netherlands) and south (Munich, close to Austria). The interviews confirmed the well-known preference for domestic (also for) organic products. It also revealed a preference for geographically close countries as origin for imported organic products. The main reason for this preference is the perceived negative environmental impact of transportation, followed by trust in the country and general country image. Implications for exporters of organic food products are discussed, underlining the importance of building trust and supporting a positive country image, especially in geographically close export markets.

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Underscoring flavor or healthiness? The effectiveness of different communication appeals in promoting local food and the moderating role of individual construal

Pichierri

Peluso

2023

Psychology and Marketing

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One way for local economies to foster sustainable development is to encourage the consumption of local food products. Thus, there is value in understanding which marketing strategies would be useful in this regard, especially in service settings such as restaurants. Through four experimental studies, the present research shows that centering a communication message on healthy (vs. tasty) properties can increase consumers' intention to promote local food products (e.g., traditional dishes prepared with local ingredients) by spreading positive word‐of‐mouth about them (Studies 1A and 1B). Yet, consumers' construal level (low [concrete mindset] vs. high [abstract mindset]) moderates this effect in such a way that the message focused on tastiness (vs. health) is more effective in enhancing word‐of‐mouth intention (Studies 2 and 3) for consumers with a concrete (vs. abstract) mindset. These findings add to scholars' understanding on how message framing and consumers' cognitive styles interact to influence consumers' intentions. Food marketers are therefore encouraged to carefully consider the focus of their communications and their interplay with the way in which individuals interpret actions or events (i.e., their construal) to develop more effective strategies for promoting local food products.

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Our own country is best: Factors influencing consumers’ sustainability perceptions of plant-based foods

Cited by 66 publications

References 44 publications

Consumers’ Valuation of Farmers’ Varieties for Food System Diversity

Consumers’ Valuation of Farmers’ Varieties for Food System Diversity

Consumers' evaluation of imported organic food products: The role of geographical distance

Underscoring flavor or healthiness? The effectiveness of different communication appeals in promoting local food and the moderating role of individual construal

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