We assess the literature on innovation and upscaling for negative emissions technologies (NETs) using a systematic and reproducible literature coding procedure. To structure our review, we employ the framework of sequential stages in the innovation process, with which we code each NETs article in innovation space. We find that while there is a growing body of innovation literature on NETs, 59% of the articles are focused on the earliest stages of the innovation process, 'research and development' (R&D). The subsequent stages of innovation are also represented in the literature, but at much lower levels of activity than R&D. Distinguishing between innovation stages that are related to the supply of the technology (R&D, demonstrations, scale up) and demand for the technology (demand pull, niche markets, public acceptance), we find an overwhelming emphasis (83%) on the supply side. BECCS articles have an above average share of demand-side articles while direct air carbon capture and storage has a very low share. Innovation in NETs has much to learn from successfully diffused technologies; appealing to heterogeneous users, managing policy risk, as well as understanding and addressing public concerns are all crucial yet not well represented in the extant literature. Results from integrated assessment models show that while NETs play a key role in the second half of the 21st century for 1.5 • C and 2 • C scenarios, the major period of new NETs deployment is between 2030 and 2050. Given that the broader innovation literature consistently finds long time periods involved in scaling up and deploying novel technologies, there is an urgency to developing NETs that is largely unappreciated. This challenge is exacerbated by the thousands to millions of actors that potentially need to adopt these technologies for them to achieve planetary scale. This urgency is reflected neither in the Paris Agreement nor in most of the literature we review here. If NETs are to be deployed at the levels required to meet 1.5 • C and 2 • C targets, then important post-R&D issues will need to be addressed in the literature, including incentives for early deployment, niche markets, scale-up, demand, and-particularly if deployment is to be hastened-public acceptance. Chen C and Tavoni M 2013 Direct air capture of CO 2 and climate stabilization: a model based assessment Clim. Change 118 59-72 Cheng N, Fürth M, Johnson M C, Tay Z Y, Shenoi R A and Wilson P A 2013 Engaging the community with a 'green town' concept Energy Procedia 37 7337-45 Choi S, Drese J H, Eisenberger P M and Jones C W 2011 Application of amine-tethered solid sorbents for direct CO 2 capture from the ambient air Environ. Sci. Technol. 45 2420-7 Coffman D M and Lockley A 2017 Carbon dioxide removal and the futures market Environ. Res. Lett. 12 015003 Cohen L R and Noll R G 1991 The Technology Pork Barrel (Washington: Brookings) Cohen W M, Goto A, Nagata A, Nelson R R and Walsh J R 2002 R&D spillovers, patents and the incentives to innovate in Japan and the United States Res. Policy ...