Outsourcing labour to the cloud

Corney, Jonathan; Torres-Sánchez, Carmen; Jagadeesan, Ananda Prasanna; Regli, William C.; Lynn, Andrew M.

doi:10.1504/ijisd.2009.033083

Cited by 39 publications

(19 citation statements)

References 15 publications

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“…It describes a new Web-based business model that exploits the creative solutions of a distributed network of people through what is equal to an open invitation to present proposals (Brabham, 2008, p. 75), with the purpose of "animating people to give a free contribution to the production process of the company" (Kleemann et al, 2008). This has been mainly developed through the expansion of social networks, which has enabled the work for public outsourcing (Corney et al, 2009), with various types of remunerative processes and motivations for the participants. Brabham (2008, page 79) underlines that the public can contribute to designing products, it produces advertisings and memorable images, it outperforms the fastest and most affordable companies and even the best minds in these scopes.…”

Section: Discussionmentioning

confidence: 99%

The Influence of Virtual Communities in Marketing Decision

Granata¹,

Scozzese²

2017

IBR

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Purpose -The introduction and growth of the Internet and modern technology has had a strong impact on the structures of companies and led to a change in the decisional processes. In the new economic scenarios, with the growth of social networks and Web 3.0, technologies go through developments and transformations that are of vital importance to ensure the competitiveness of companies.Methodology -The study analyzes the possibility of applying social networks to the new business models, underlining their importance not only with regard to managers but also, and especially, to crowdsourcing processes.Implications -The objective of the study is to focus on the impact that web 3.0 and social networks have on management and marketing decisions, underlining certain processes in order to improve the competitive advantages of companies.

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Section: Discussionmentioning

confidence: 99%

The Influence of Virtual Communities in Marketing Decision

Granata¹,

Scozzese²

2017

IBR

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“…Практика продол жает формировать варианты использова ния краудсорсинга. Если задуматься о стра тегических возможностях «встраива ния» краудсорсинга в практику отечествен ных организаций, то следует отметить, что данная форма организации деятельности людей может быть использована как за мена аутсорсинга по ряду направлений (в первую очередь связанных с интеллек туальной деятельностью, но не предпо лагающих работу с конфиденциальными данными) [Corney, 2009].…”

Section: краудсорсинг: эволюция представленийunclassified

Crowdsourcing as an Instrument of Human Intellectual Resources Involvement: The Experience of Sberbank Russia

Dolzhehko

Бакаленко²

2016

Russian Management Journal

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В условиях ускорения научно-технического прогресса, усиления конкуренции, дости-жения условного «потолка» производительности труда, глобализации и многих других факторов особенно актуальным для бизнеса становится максимальное использование всех доступных интеллектуальных ресурсов с целью поиска путей решения возможных проблем, определения направлений совершенствования деятельности. Одним из ин-струментов консолидации и активизации креативного потенциала заинтересованных сторон является краудсорсинг. В силу достаточной новизны этой технологии суще-ствуют локальные точечные попытки использовать краудсорсинг на практике. компании с осторожностью относятся к данной форме использования интеллектуальных ресурсов, а успешный опыт организации краудсорсинговой деятельности оберегается в качестве ноу-хау. В отечественной практике есть уникальный пример организации, которая успешно внедрила краудсорсинг в своей деятельности, -речь идет о ПаО «Сбербанк России». В данной статье анализируется опыт внедрения краудсорсинга в Сбербанке, а также перспективы совершенствования данной технологии и ее применения в бизнесе.Ключевые слова: краудсорсинг, Сбербанк России, инновации, викиномика, лин-лабо-ратории, бережливое производство, профессиональные сообщества. JEL: M54, O31, G21.a Адрес организации: НИУ «Высшая школа экономики», Мясницкая ул., д. 20, Москва, 101000, Россия. b Адрес организации: Институт экономики РАН, Нахимовский пр., д. 32, Москва, 117218, Россия.

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“…It is also described as a distributed problem-solving production model (Brabham, 2008: 76) or as "a sourcing model in which organizations use predominantly advanced Internet technologies to harness the efforts of a virtual crowd to perform specific organizational tasks" (Saxtona et al, 2013: 6). Corney describes crowdsourcing as "a tool to enable open innovation in firms that look to advance their technology or improve their products using external contributors" (Corney et al, 2009). Although these definitions have emerged recently, several authors show that the idea of crowdsourcing is not new and that it goes back to non-profit collaborative online communities in the digital age and to open call contests in the pre-digital age (see e.g.…”

Section: Crowdsourcingmentioning

confidence: 99%

“…Although these definitions have emerged recently, several authors show that the idea of crowdsourcing is not new and that it goes back to non-profit collaborative online communities in the digital age and to open call contests in the pre-digital age (see e.g. Geiger et al, 2011:1;Corney et al, 2009;Thomas, 2011). Napoleon used the power of the crowd as early as the 19 th century when looking for innovative ideas for preserving large amounts of food and for a substitute for butter.…”

Section: Crowdsourcingmentioning

confidence: 99%

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Towards a taxonomy of virtual work

Holts¹

2013

Work Organisation, Labour and Globalisation

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The University of Hertfordshire is the UK's leading business-facing university and an exemplar in the sector. It is one of the region's largest employers with over 2,650 staff and a turnover of almost £233 million. It ranks in the top 4% of all universities in the world according to the Times Higher Education World Rankings and is also one of the top 100 universities in the world under 50 years old. In the last UK Research Assessment Exercise it was given the highest rank for research quality among the post-1992 universities. 2 Towards a Taxonomy of Virtual Work AbstractOnline spaces have led to novel forms of activity. These include real-money trading in massively multiplayer online role-playing games, on-line content production, working through crowdsourcing Internet marketplaces, online gambling, playing human-based computation games, or just browsing on the Internet, sharing files, and connecting with friends. A growing number of scholars refer to them as new labour activities, virtual work, digital labour or describe them as new sources of value creation for capital. Along with all these developments, new terms describing the virtual workforce are also emergingGold Farmer, Prosumer, Turker or Microworker are only a few examples. Despite these new terms and categories, there is a lack of conceptual framework and understanding of what constitutes virtual work in more general terms. There is no clear classification of this type of work and no clear separation from the work that takes place in the ´real world´. This paper explores the obstacles that are blocking the way for building a classification and moving towards a definition and taxonomy.

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Outsourcing labour to the cloud

Cited by 39 publications

References 15 publications

The Influence of Virtual Communities in Marketing Decision

The Influence of Virtual Communities in Marketing Decision

Crowdsourcing as an Instrument of Human Intellectual Resources Involvement: The Experience of Sberbank Russia

Towards a taxonomy of virtual work

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