Overturn of the proposed alcohol advertising ban in Lithuania

Paukste, Ernesta; Liutkutė, Vaida; Štelemėkas, Mindaugas; Midttun, Nijolė Goštautaitė; Veryga, Aurelijus

doi:10.1111/add.12495

Cited by 23 publications

(28 citation statements)

References 6 publications

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“…30,31 There may be a role for an alternative advertising complaint review process in other countries to encourage governments to introduce regulatory frameworks, including in addressing other forms of marketing, such as for unhealthy food and gambling. Based on the experience of the AARB, the recommendations in Box 1 may assist others in developing similar approaches.…”

Section: 27mentioning

confidence: 99%

Developing an alternative alcohol advertising complaint review system: lessons from a world-first public health advocacy initiative

Pierce¹,

Stafford²,

Daube³

2017

Public Health Res Pract

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Young people in Australia are frequently exposed to alcohol marketing. Leading health organisations recommend legislative controls on alcohol advertising as part of a comprehensive approach to reduce alcohol-related harm. However, Australia relies largely on industry self-regulation. This paper describes the development and implementation of the Alcohol Advertising Review Board (AARB), a world-first public health advocacy initiative that encourages independent regulation of alcohol advertising. The AARB reviews complaints about alcohol advertising, and uses strategies such as media advocacy, community engagement and communicating with policy makers to highlight the need for effective regulation. In 4 years of operation, the AARB has received more complaints than the self-regulatory system across a similar period. There has been encouraging movement towards stronger regulation of alcohol advertising.Key lessons include the importance of a strong code, credible review processes, gathering support from reputable organisations, and consideration of legal risks and sustainability. The AARB provides a unique model that could be replicated elsewhere.

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Section: 27mentioning

confidence: 99%

Developing an alternative alcohol advertising complaint review system: lessons from a world-first public health advocacy initiative

Pierce¹,

Stafford²,

Daube³

2017

Public Health Res Pract

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“…These patterns have long been reliable predictors of premature mortality across the region, including in Lithuania. [6–9]…”

Section: Introductionmentioning

confidence: 99%

“…[10,11] These trends were not reversed until 2008, following the implementation of a number of anti-alcohol measures. [9,12,13] While alcohol-related and overall adult mortality has declined substantially in recent years, the problem of excessive alcohol consumption in Lithuania continues to be acute. According to a report of the World Health Organization [14], Lithuania is ranked third in the world in terms of total alcohol consumption (15.4 l per capita), after Moldova (16.8 l) and neighbouring Belarus (17.5 l).…”

Section: Introductionmentioning

confidence: 99%

Individual- and area-level characteristics associated with alcohol-related mortality among adult Lithuanian males: A multilevel analysis based on census-linked data

et al. 2017

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BackgroundAlthough excessive alcohol-related mortality in the post-Soviet countries remains the major public health threat, determinants of this phenomenon are still poorly understood.AimsWe assess simultaneously individual- and area-level factors associated with an elevated risk of alcohol-related mortality among Lithuanian males aged 30–64.MethodsOur analysis is based on a census-linked dataset containing information on individual- and area-level characteristics and death events which occurred between March 1st, 2011 and December 31st, 2013. We limit the analysis to a few causes of death which are directly linked to excessive alcohol consumption: accidental poisonings by alcohol (X45) and liver cirrhosis (K70 and K74). Multilevel Poisson regression models with random intercepts are applied to estimate mortality rate ratios (MRR).ResultsThe selected individual-level characteristics are important predictors of alcohol-related mortality, whereas area-level variables show much less pronounced or insignificant effects. Compared to married men, never married (MRR = 1.9, CI:1.6–2.2), divorced (MRR = 2.6, CI:2.3–2.9), and widowed (MRR = 2.4, CI: 1.8–3.1) men are disadvantaged groups. Men who have the lowest level of educational attainment have the highest mortality risk (MRR = 1.7 CI:1.4–2.1). Being unemployed is associated with a five-fold risk of alcohol-related death (MRR = 5.1, CI: 4.4–5.9), even after adjusting for all other individual variables. Lithuanian males have an advantage over Russian (MRR = 1.3, CI:1.1–1.6) and Polish (MRR = 1.8, CI: 1.5–2.2) males. After adjusting for all individual characteristics, only two out of seven area-level variables—i.e., the share of ethnic minorities in the population and the election turnout—have statistically significant direct associations. These variables contribute to a higher risk of alcohol-related mortality at the individual level.ConclusionsThe huge and increasing socio-economic disparities in alcohol-related mortality indicate that recently implemented anti-alcohol measures in Lithuania should be reinforced by specific measures targeting the most disadvantaged population groups and geographical areas.

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“…Studies using data from over 17 countries that have implemented alcohol advertising bans suggest that these bans are indeed effective at reducing alcohol use (Bosque-Prous et al, 2014;Saffer & Dave, 2002). In several countries, such as Lithuania and South Africa, attempts have been made to ban alcohol advertising in order to decrease alcohol abuse; however, so far these efforts have failed, supposedly due to substantial efforts by alcohol lobbyists to overturn this ban (Jernigan, 2013;Paukštė, Liutkutė, Štelemėkas, Goštautaitė Midttun, & Veryga, 2014).…”

Section: Practical Implicationsmentioning

confidence: 99%

A Laughing Matter? How Humor in Alcohol Ads Influences Interpersonal Communication and Persuasion

Hendriks

Strick

2019

Health Communication

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Exposure to alcohol ads increases alcohol consumption. A potential partial explanation is that certain (e.g., humorous) alcohol ads trigger conversations which can, in turn, increase drinking behaviors. Therefore, we investigated the influence of humor in alcohol ads on conversational occurrence, length, and valence about alcohol and alcohol ads. One hundred and fourteen participants were shown one of three beer ads (humor; positive; no ad), after which participants could voluntarily discuss the ad and alcohol. Next, all participants were requested to discuss the topic and answered a questionnaire assessing conversational valence and ad, brand, and alcohol evaluations. Results showed that humor leads to more conversations about the ad and alcohol, longer conversations about alcohol, and more positive conversations about the ad. This interpersonal communication, and especially conversational valence, was subsequently related to ad, brand, and alcohol evaluations. These findings may explain the effect of alcohol ads on alcohol consumption, and provide important starting points for using humor as a potentially effective behavior change tool.

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Overturn of the proposed alcohol advertising ban in Lithuania

Abstract: Given the global nature of the alcohol industry, there is a need for international regulation to limit the influence of vested interests on national lawmaking.

Cited by 23 publications

References 6 publications

Developing an alternative alcohol advertising complaint review system: lessons from a world-first public health advocacy initiative

Developing an alternative alcohol advertising complaint review system: lessons from a world-first public health advocacy initiative

Individual- and area-level characteristics associated with alcohol-related mortality among adult Lithuanian males: A multilevel analysis based on census-linked data

A Laughing Matter? How Humor in Alcohol Ads Influences Interpersonal Communication and Persuasion

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