Ownership, location and prices in chinese electronic commerce markets

Zhao, Dongmei; Savage, Scott; Chen, Yongmin

doi:10.1016/j.infoecopol.2008.02.001

Cited by 6 publications

(3 citation statements)

References 19 publications

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“…Among the limited studies on online markets, they mostly focus on the productrelated attributes: one study on olive oil sold online found significant effects of extrinsic attributes on the price [10]; and another recent study using hedonic pricing model found a price premium of green food certificate in online stores but not in offline stores suggesting a difference in pricing mechanism between online and offline markets [11]; also a study reveals there is a significant and positive impact of place-of-origin on price premium for agricultural products sold online [12]. However, these studies did not include store-related attributes, which can also play a role in the pricing of the products [13][14][15]. Another gap in the literature for consumer preference of online fresh food shopping is that most existing studies are based on stated preference using survey data [16,17], or using home scan data [9] without any store attributes.…”

Section: Introductionmentioning

confidence: 97%

Revealed consumers’ preferences for fresh produce attributes in Chinese online markets: A case of domestic and imported apples

Wang

Han

2022

PLoS ONE

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Background The online market is getting popular today, and consumers’ preferences about products are revealed differently in online and offline markets. Especially, fresh food purchasing online is very different from non-food products due to its unique features such as perishability, low cost and frequent purchases, low value-volume ratio, and highly relevance to safety and health. However, studies on online fresh food are rather few, and this study will fill the gap by investigating consumers’ preferences for fresh food online purchasing. Methods Using unique data observed from online stores, we conduct a hedonic analysis of fresh produce online market using apple market in China, avoiding hypothetical bias. Propensity Score Matching is used to check the online promotion effects. The data are apples transactions from Jingdong JD e-commerce platform with sample size 8,200, observed across six weeks from 11/26/2018 to 12/31/2018. Variables used include prices, promotions, varieties, places of origin, fruit size, labeled as organic or green food, watercore label, and customer reviews for the products as well as for the venders. Results We found place of origin, food safety and eco-certificates, and sensory features all influence apple prices which reflect consumer preferences. In addition to product features, store features such as former customers’ review for the store, a video post of the product, and other latent product features through former customers’ review for the product quality also influence consumers’ preference reflected by price. Conclusions In additional to product intrinsic features, consumer show preferences and valuation for online market special features.

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Section: Introductionmentioning

confidence: 97%

Revealed consumers’ preferences for fresh produce attributes in Chinese online markets: A case of domestic and imported apples

Wang

Han

2022

PLoS ONE

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“…Dube et al [5] presented a general framework for modeling the competitive equilibrium across two enterprises, within which they studied pricing choices and analyzed the decision to outsource IT capability. Zhao et al [15] examined the pricing behavior of online retailers (e-tailers) in Chinese e-commerce markets using statistical methods. Cai et al [1] evaluated the impact of price discount contracts and pricing schemes on the dual-channel supply chain competition from supplier Stackelberg, retailer Stackelberg, and Nash game theoretic perspectives, concluded that the scenarios with price discount contracts could outperform the non-contract scenarios.…”

Section: Related Literaturementioning

confidence: 99%

The Research of E-Commerce Enterprises’ Price Game: Empirical Studies in China

Huang

Jian

Zhu

et al. 2015

Advances in Intelligent Systems and Computing

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With the rapid development of Internet in China, network economy, especially e-commerce enterprises, plays an increasingly important role in the overall situation of economy. However, excessive and vicious competition among enterprises in the network market occurs frequently, resulting in tremendous waste of resources, lack of fairness and some other consequences. Through focusing on the some typical B2C and O2O cases in China, this paper analyzes the competition behavior and strategy choices of e-commerce enterprises in the market with game model. It focuses on two common e-commerce price games in China, and explores the possibility of market self-regulation. Finally, suggestions are provided to perfect the regulation of the government, which might be good for the healthy development of network economy.

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“…In 2016, retail e-commerce sales worldwide amounted to 1.86 trillion US dollars (The Statistics Portal, 2017; similar findings, Deloitte, 2017). Main issue in e-commerce is that prices (Zhao, et al, 2008), assortment, and availability differ greatly between different actors. This of course increases the excitement and human time spent on online markets.…”

Section: Introductionmentioning

confidence: 99%

Evaluation of Chinese E-commerce Cost and Lead Time Performance to Estonia

Hilmola

Tolli

2018

QIP Journal

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Purpose: Retail sales growth has been sluggish in the recent decade in North European countries. Number of factors have caused this, like problems in macro-economy, sanctions and the effect of ageing population. Also increasing amount of e-commerce from China has taken its share. Future development paths need to be researched further to identify the outlook of North European retail.Methodology/Approach: Four different imported items were examined, which were hypothetically planned to be brought on Estonian consumer markets from China. We take into account freight costs, custom duties, VAT and profit margin requirement. Also lead time performance is being examined.Findings: Analysis shows that company based imports is not that viable model as profit margin requirement as well as governmental costs (duty and VAT) take lion share from overall costs. Even if profit requirement of company importing the products would decrease, wage inflation in Asia and freight will probably lead to higher product prices. Therefore, e-commerce needs to enlarge to lower cost manufacturing locations and/or use more direct sales to consumers. Total lead time soughts new solutions too (e.g. railway connection to Europe).Research Limitation/implication: Examination is limited to small Estonian market, and their custom tariffs and VAT. Also logistics costs to Northern Europe are higher than to Central Europe.Originality/Value of paper:Research is one of the first based on the examination of products and overall costs. It adds value through understanding of import cost structures.

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Ownership, location and prices in chinese electronic commerce markets

Cited by 6 publications

References 19 publications

Revealed consumers’ preferences for fresh produce attributes in Chinese online markets: A case of domestic and imported apples

Revealed consumers’ preferences for fresh produce attributes in Chinese online markets: A case of domestic and imported apples

The Research of E-Commerce Enterprises’ Price Game: Empirical Studies in China

Evaluation of Chinese E-commerce Cost and Lead Time Performance to Estonia

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