P1198: Software for tracing decision behavior in lending to small businesses

Andersson, Patric

doi:10.3758/bf03195370

Cited by 10 publications

(7 citation statements)

References 24 publications

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“…The IDM provides an opportunity to track the whole process of decision making, including problem recognition, information search and the purchase decision itself. By analysing amount, content and sequence of information search, decision‐making processes become transparent, and the relative weight of product attributes for the purchase decision as well as patterns of information search can be identified (Bettman and Zins, 1977; Andersson, 2001; Jasper and Shapiro, 2002).…”

Section: Methodological Approachmentioning

confidence: 99%

Information search behaviour and its determinants: the case of ethical attributes of organic food

Zander

Hamm

2011

Int J Consumer Studies

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Daily decisions on food purchase are known to be undertaken using limited information search. However, when confronted with 'ethical' products, consumers often become more involved, and this results in a more extensive search for information. This research focuses on the information search behaviour of European consumers with regard to ethical attributes like animal welfare or environmental aspects of organic food by means of an Information Display Matrix. Row-wise information search by product characteristics (attributes) was widely preferred over information search by product alternatives (columnwise). Therefore, information (e.g. in the Internet) should increasingly be provided by attributes. The majority of consumers use simplifying and selective search strategies when looking for information on organic food with additional ethical attributes. Consumers tend to start information search in the top, left hand corner and move towards the bottom, right hand corner. Thus, principal attributes should be placed in the upper left corner and be followed by the next most important and so on when presenting information on an array of different products. Our results show that information search patterns of consumers depend on socio-demographic characteristics like gender and age and, to a lesser extent, also on attitudes regarding environmental or social aspects of food production. Thus, marketers, particularly those using the Internet, should revise their systems of information provision and focus increasingly on consumers' needs.

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Section: Methodological Approachmentioning

confidence: 99%

Information search behaviour and its determinants: the case of ethical attributes of organic food

Zander

Hamm

2011

Int J Consumer Studies

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“…The IDM offers the possibility of tracking the whole process of decision making, including problem recognition, information search, evaluation of alternatives, and the purchase decision itself. The analysis of amount, content and sequence of information search helps to understand decision making processes, allows to make out patterns of information search and to identify the relative weight of product attributes for the purchase decision (Anderson, 2001;Jasper & Shapiro, 2002;Bettman & Zins, 1977).…”

Section: Information-display-matrixmentioning

confidence: 99%

Consumer preferences for additional ethical attributes of organic food

Zander

Hamm

2010

Food Quality and Preference

335

223

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“…However, the number of studies on this method, and the number using it, has remained small albeit steady since this period. In the recent past, the IDM has been utilized in a series of studies published after 2000 (e.g., Andersson, 2004; Huneke, Cole, & Levin, 2004; Newell, Weston, & Shanks, 2003; Weenig & Maarleveld, 2002), while it has been developed further by some (e.g., Anderson, 2001; Jasper & Shapiro, 2002; Johnson & Willemsen, 2004). One barrier to the more widespread use of the method, especially for applied research, might be that it has been criticized sharply with respect to the external validity of results, by reason that the information acquisition context is regarded as too artificial (Kroeber-Riel & Weinberg, 2003, p. 286).…”

mentioning

confidence: 99%

Measuring Consumers’ Information Acquisition and Decision Behavior With the Computer-Based Information-Display-Matrix

Aschemann‐Witzel

Hamm

2011

Methodology

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The former judgment that the process-tracing method information-display-matrix (IDM) lacks external validity should be questioned in the light of technical advances and changing consumer behavior. The new research environment offers possibilities for a close-to-realistic refinement and further development of the method: starting points are choice of location, increased relevance of choice, individual adjustment of task structure, simplified navigation, and realistic layout. Used in multi-measurement-approaches, the IDM can provide detailed background information about consumer information behavior prior to decisions reached in interviews or choice experiments. The contribution introduces to the method and its’ development, use, and (dis-)advantages. Results of a survey illustrate the options for analysis and indicate that consumer behavior in the IDM, compared to face-to-face-interviews, is less biased by social desirability.

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P1198: Software for tracing decision behavior in lending to small businesses

Cited by 10 publications

References 24 publications

Information search behaviour and its determinants: the case of ethical attributes of organic food

Information search behaviour and its determinants: the case of ethical attributes of organic food

Consumer preferences for additional ethical attributes of organic food

Measuring Consumers’ Information Acquisition and Decision Behavior With the Computer-Based Information-Display-Matrix

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