Contamination of core plasma by high-Z impurities, especially tungsten (W), is the main reason for the very high level of radiated power in WEST experiments. Intrinsic light impurities, mainly oxygen and carbon, play a dominant role in the sputtering of W on plasma facing components. In this contribution, we present a detailed analysis of WEST experiments supported by numerical modeling performed with the transport code SOLEDGE-EIRENE providing a clear picture of light impurities transport and poloidal distribution. Moreover, making use of SOLEDGE-ERO2.0 simulations, possible strategies to reduce core contamination due to W penetration are presented.