Pain (and pleasure) in marketing and consumption: An integrative literature review and directions for future research

Kastanakis, Minas N.; Μαγρίζος, Σόλων; Kampouri, Katerina

doi:10.1016/j.jbusres.2021.11.071

Cited by 9 publications

(5 citation statements)

References 108 publications

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“…Researchers are recently employing more advanced techniques for a broader understanding and analysis of the discipline. Some of these SLR techniques include meta‐analysis (Paydas Turan, 2021), the TCCM method that integrates theory–context–characteristics–methodology (Paul & Rosado‐Serrano, 2019), integrative review (Kastanakis et al, 2022), and MA (Goel et al, 2019; Kumar & Ganesh, 2009; Ramesh & Chawla, 2022; Samaddar & Menon, 2020; Sudhindra et al, 2014; Sunder et al, 2018; Sunder et al, 2019).…”

Section: Methodsmentioning

confidence: 99%

Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis

Kalro

2023

Int J Consumer Studies

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Customers voice their negative brand experiences to their family and friends in the form of negative word‐of‐mouth (NWOM). Web 2.0 enables the sharing of NWOM in electronic format on various social media sites, online customer review forums, and blogs, which is known as negative electronic word‐of‐mouth (NeWOM). Researchers need to study the spread of NWOM/NeWOM to prevent adverse consequences for companies and suggest an optimal response for its redressal. Existing literature review studies have focused on word‐of‐mouth (WOM) and electronic WOM (eWOM) and have considered both positive and negative WOM and eWOM concurrently. Past literature reviews have captured the breadth of the WOM domain, ignoring the depth. This research article contains a review of 282 journal papers capturing the depth of the extant literature by focusing solely on ‘negative’ WOM and eWOM (NWOM and NeWOM), and presents a broad view of the NWOM and NeWOM domains using morphological analysis (MA). This will help to conceptualize and categorize the existing state‐of‐the‐art literature into broad dimensions and identify future research opportunities. The MA framework helps to bifurcate this literature into the following four dimensions: (i) nomenclature of NWOM and NeWOM, (ii) antecedents of NWOM/NeWOM, (iii) impacts of NWOM/NeWOM, and (iv) prevention and recovery response to NeWOM. Further dissection of these four dimensions leads to 15 sub‐dimensions and 217 variants. Combinations of the 217 variants enable the identification of 550 novel future research opportunities in the area of NWOM and NeWOM.

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Section: Methodsmentioning

confidence: 99%

Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis

Kalro

2023

Int J Consumer Studies

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“…Conducting an integrative literature review was inspired by methodological articles about how to do and write an integrative review (Cronin and George, 2020; Elsbach and van Knippenberg, 2020; Torraco, 2016; Short, 2009) and the systematic selection of data (Paul and Criado, 2020; Schmid and Kotulla, 2011) as well as exemplary works such as those of Vrontis and Christofi (2021), King et al (2021) and Ott and Iskhakova (2019) and exemplary integrative literature reviews published in high-quality journals (Kastanakis et al , 2022). We followed a three-stage approach discussed below.…”

Section: Methodsmentioning

confidence: 99%

COVID and challenges in the context of family firms internationalisation: a review and emerging research pathways

Kampouri

Hajidimitriou

2022

CPOIB

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Purpose This study aims to fulfil a twofold purpose: first, to discuss the changes and unique challenges that family firms (FFs) face during the COVID-19 pandemic and/or they will face in the post-COVID era, and second, to reflect on emerging research directions and contextual factors that should be taken into account in future explorations for the benefit of FF scholars who will study post-COVID FF internationalisation. Design/methodology/approach To address the twofold purpose of the study, we conduct an integrative review of 31 peer-reviewed journal articles in the international business (IB) and FF literature on COVID-19, FFs and internationalisation. Findings COVID-19 brought changes in IB strategies, IB relationships and human resource management. In responding and/or adapting to those changes, during and post-COVID, FFs face and are expected to face challenges that mainly refer to FFs’ transition to digitalisation and the simultaneous preservation of socio-emotional wealth dimensions while maintaining their international presence. The authors suggest that future research explores the role of digitalisation in achieving FFs’ internationalisation, IB relationship building activities and training and leading international employees. Further contextual factors (e.g. succession issues, family structures) should also be accounted for when exploring such post-COVID IB phenomena. Originality/value This study comprises an initial attempt to encompass the interface of FF internationalisation and COVID-19. It also proposes research directions that are likely to set the stage in FFs’ post-COVID internationalisation research.

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“…Analysis of the literature on the study of consumer behavior shows the presence of two main points of view: the traditional view of the motivation and behavior of the buyer (traditionally positivistic paradigm) and the interdisciplinary marketing approach (interpretive paradigm) (Markovic et al, 2021;Christofi, et al, 2023;Kastanakis et al, 2022). The positivistic approach assumes an objective view of the world and uses quantitative methods of investigation.…”

Section: Basic Paradigms In the General Analysis Of Consumer Behaviormentioning

confidence: 99%

Consumer behavior modeling of “smart” scales choosing

Dorokhova,

NENCHEVA,

Dorokhov

et al. 2024

ACCESS

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Objectives: at the beginning considered approaches for analysis of consumer behavior, its evolution, basic principles, advantages; in relation to products and household goods of daily demand, and factors affecting behavior and choice; the goal of the study was to develop a model for consumer comparative assessment of products offered on the market based on a comparison of the basic user and technical characteristics of these products that are important to potential buyers. Methods/Approach: was developed buyer's multicriteria model for the estimation and selection of household smart diagnostic scales using the methodology of fuzzy modelling; were given groups of users of household diagnostic scales for monitoring the state of the body on the Ukrainian market; consumer criteria when buyers choose smart scales had been identified, described and formalized; as a method of modeling, fuzzy logic was chosen, because this approach allows accurately reflect consumer preferences and potential choice. Results: applied model for estimating qualities of smart scales by customers in Matlab was developed; the membership functions and terms were defined and constructed, as well as fuzzy rules to make decisions on the estimation of compared smart scales; the numerical example for scales presented on the market was given. Conclusions: calculations and analyze of results confirmed the applicability of the proposed approach and its correctness for modeling consumer behavior by fuzzy logic models; the prospects of application, development, and improvement of the developed model and the proposed approach were determined.

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Pain (and pleasure) in marketing and consumption: An integrative literature review and directions for future research

Cited by 9 publications

References 108 publications

Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis

Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis

COVID and challenges in the context of family firms internationalisation: a review and emerging research pathways

Consumer behavior modeling of “smart” scales choosing

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