Pakaian Sebagai Penanda: Kontruksi Identitas Budaya Dan Gaya Hidup Masyarakat Jawa (2000-2016)
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Penelitian ini membahas mengenai fenomena gaya hidup yang baru muncul pada wanita modern di perkotaan. Gaya hidup yang muncul ini adalah usaha untuk meningkatkan kualitas tubuh yang sehat dengan aktivitas workout. Faktor kehidupan masyarakat modern, khususnya wanita modern di perkotaan yang sudah sangat tergantung pada media sosial dan beragam aplikasi mobile, membuat perilaku kesehatan workout semakin melekat dalam kehidupan modernitas. Hal ini menunjukkan peran media sosial tidak sebatas sebagai komunikasi melainkan juga sebagai media kesehatan. Penelitian ini dilakukan dengan metode kualitatif dalam menganalisis bagaimana kemunculan gaya hidup workout terutama pada kalangan wanita perkotaan. Dalam pengumpulan data digunakan metode etnografi dengan mewawancarai informan melalui jaringan media sosial. Melalui teori self efficacy, tulisan ini menjelaskan aktivitas workout merupakan hasil meniru dari postingan-postingan media sosial. Dalam poses peniruannya mempertimbangkan aspek compliance, identification, dan internalization. Tulisan ini memunculkan narasi gaya hidup workout sebagai konsep kesehatan baru di kehidupan manusia yang telah terdigitalkan. Terjadi perubahan konsep sehat yang tidak sebatas terhindar penyakit dari tubuh, tetapi dapat sebagai bentuk pemenuhan gaya hidup yang menjadi prioritas masyarakat modern. Ditambah faktor pandemi, kegiatan workout menjadi pilihan utama untuk meningkatkan kualitas kesehatan disaat kebijakan untuk mengurangi kegiatan di luar rumah. This research will discuss the new lifestyle phenomenon that has just emerged in the urban area around the modern women, the lifestyle itself emerged from the notion in attempt to improve the quality of the healthy body with workout activities, The factor of living in modern society, especially around the modern women in urban areas who are already highly dependent on social media and various mobile applications, make a healthy behavior such as “workout” increasingly embedded in modern life. This suggests that the role of social media is not limited to just media for communication but also health media. This research will be conducted in the qualitative method in analyzing how the emergence of the so-called workout lifestyle happened, more specifically around urban women. The ethnography method will be used in the process of collecting the data with the interview of the informant through social media networks. Through self-efficacy theory, this research will explain how the activity such as workout is an output of a replicate from the social media posts. The process of replicating will be based on aspects such as compliance, identification, and internalization. This article will show the narration of the workout lifestyle as a new health concept in human life that has been digitalized. There’s a change in health concept that’s not limited avoid disease from the body, but also could be a form of fulfilling the lifestyle that has become a priority in modern society. The factor of pandemic also makes the workout activities become the primary choice to improving the quality of health when the policy is to reduce activities outside the home.
Penelitian ini membahas mengenai fenomena gaya hidup yang baru muncul pada wanita modern di perkotaan. Gaya hidup yang muncul ini adalah usaha untuk meningkatkan kualitas tubuh yang sehat dengan aktivitas workout. Faktor kehidupan masyarakat modern, khususnya wanita modern di perkotaan yang sudah sangat tergantung pada media sosial dan beragam aplikasi mobile, membuat perilaku kesehatan workout semakin melekat dalam kehidupan modernitas. Hal ini menunjukkan peran media sosial tidak sebatas sebagai komunikasi melainkan juga sebagai media kesehatan. Penelitian ini dilakukan dengan metode kualitatif dalam menganalisis bagaimana kemunculan gaya hidup workout terutama pada kalangan wanita perkotaan. Dalam pengumpulan data digunakan metode etnografi dengan mewawancarai informan melalui jaringan media sosial. Melalui teori self efficacy, tulisan ini menjelaskan aktivitas workout merupakan hasil meniru dari postingan-postingan media sosial. Dalam poses peniruannya mempertimbangkan aspek compliance, identification, dan internalization. Tulisan ini memunculkan narasi gaya hidup workout sebagai konsep kesehatan baru di kehidupan manusia yang telah terdigitalkan. Terjadi perubahan konsep sehat yang tidak sebatas terhindar penyakit dari tubuh, tetapi dapat sebagai bentuk pemenuhan gaya hidup yang menjadi prioritas masyarakat modern. Ditambah faktor pandemi, kegiatan workout menjadi pilihan utama untuk meningkatkan kualitas kesehatan disaat kebijakan untuk mengurangi kegiatan di luar rumah. This research will discuss the new lifestyle phenomenon that has just emerged in the urban area around the modern women, the lifestyle itself emerged from the notion in attempt to improve the quality of the healthy body with workout activities, The factor of living in modern society, especially around the modern women in urban areas who are already highly dependent on social media and various mobile applications, make a healthy behavior such as “workout” increasingly embedded in modern life. This suggests that the role of social media is not limited to just media for communication but also health media. This research will be conducted in the qualitative method in analyzing how the emergence of the so-called workout lifestyle happened, more specifically around urban women. The ethnography method will be used in the process of collecting the data with the interview of the informant through social media networks. Through self-efficacy theory, this research will explain how the activity such as workout is an output of a replicate from the social media posts. The process of replicating will be based on aspects such as compliance, identification, and internalization. This article will show the narration of the workout lifestyle as a new health concept in human life that has been digitalized. There’s a change in health concept that’s not limited avoid disease from the body, but also could be a form of fulfilling the lifestyle that has become a priority in modern society. The factor of pandemic also makes the workout activities become the primary choice to improving the quality of health when the policy is to reduce activities outside the home.
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