“…In other words, when one is aware that there is a significant disparity between two social targets (i.e., A is superior to B) on a certain aspect (e.g., wealth or competence), the activation of complementary stereotypes leads to the idea that this difference between these two targets is reversed or balances out (i.e., B is superior to A) on other dimensions (e.g., happiness or morality) and that, as a consequence, they are leveled out. Accordingly, complementary stereotypes encourage us to perceive the current social system as just and legitimate by creating an illusion of equality (e.g., Kay & Jost, 2003;Kay et al, 2005; for a review, see Kay, Jost, Mandisodza, Sherman, Petrocelli, & Johnson, 2007).…”