Recently, Content Centric Networking (CCN) has been proposed for the Future Internet. Since CCN is at an early bud stage, many issues are still unidentified and open. In this paper, we investigate the feasibility of applying the CCN concept to vehicular communications (named as Vehicular CCN, VCCN in this work). In addition, we identify a number of VCCN challenges such as naming, name resolution, routing or forwarding strategies, content storing, management and policy of forwarding information base and pending interest table management, security and trust issues, etc.