Parent‐adolescent interaction and the family's effect on adolescent TV skepticism: an empirical analysis with Turkish consumers

Özdoğan, Feride Bahar; Altıntaş, Murat Hakan

doi:10.1108/17473611011025984

Cited by 9 publications

(9 citation statements)

References 60 publications

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“…The present study confirms that restrictions on television exposure cannot be effectively used to alleviate materialism (material success) in youth. This is so because older children (who have reached adolescence) do not readily accept parental views about advertising (Bahar Ozdogan & Hakan Altintas, 2010). Similarly parents can actively co-use Internet or monitor Internet use by children.…”

Section: Discussionmentioning

confidence: 99%

Media Use and Materialism: A Comparative Study of Impact of Television Exposure and Internet Indulgence on Young Adults

Behal¹,

Soni

2018

Management and Labour Studies

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Media exposure is often witnessed to promote materialism in youth. Therefore, the aim of the present study is to investigate and compare the level of materialism in young media users due to television exposure and Internet indulgence. A sample of 714 young media users (15–24 years) has been taken from schools and colleges of Punjab (India) and data have been analysed through hierarchical regression analysis and independent sample t-test through SPSS 19.0. Using a three-factor structure to measure materialism—material success, material happiness and material centrality—the findings reveal that media (TV and Internet) strongly inculcates materialism in young media users, when effects of child and family variables are controlled. But, magnitude of the effect of media (TV and Internet) is more prominently visible on material centrality construct than other two constructs of materialism. Also, groups of child and family variables showed significant differences across materialism constructs. Internet indulgence coupled with socio-oriented family communication significantly contributes to materialism. Because of the highest influence of media on material centrality, the leaders in the media industry should be more involved in scrutinizing the content and encourage their clients to develop more socially responsible depictions in media.

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Section: Discussionmentioning

confidence: 99%

Media Use and Materialism: A Comparative Study of Impact of Television Exposure and Internet Indulgence on Young Adults

Behal¹,

Soni

2018

Management and Labour Studies

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“…The standardized values of these constructs were used as suggested by Aiken, West, & Reno, (1991) to avoid the problem of Multicollinearity. By doing this process, the significant correlation between the constructs and the interaction term did not make any kind of problem in testing the moderating variable (Ozdogan & Altintas, 2010).…”

Section: Testing the Moderator Hypothesis And Resultsmentioning

confidence: 99%

The Impact of Digital Media Advertising on Consumer Behavior Intention: The Moderating Role of Brand Trust

2020

JMCR

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The present investigation was done to distinguish the impact of the digital media marketing, brand trust on consumer behavior. Additionally, the moderating impact of the brand trust on the connection between the digital media advertising and the consumer behavior was examined. The consumers of brand client in turkey were the members of this examination. The information were gathered utilizing the convenience sampling and through the survey procedure. 150 questionnaires were appropriated among the consumers. The confirmatory factor analysis and the structural equation model technique was used to examine the information. The outcomes demonstrated that the digital media advertising had a noteworthy and beneficial outcome on the consumer behavior. Also, brand trust moderated the connection between the digital media marketing and the consumer behavior. In the greater part of the examination considers, the moderating impact of brand trust has been overlooked in the earlier investigations, and the present investigation has filled this gap. The current investigation had a few confinements, and toward the finish of proposition further proposals have likewise been given.

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“…To avoid the multicollinearity problem, the standardized values of these variables are used as recommended by Aiken, West, and Reno (1991). Therefore, the significant correlation between these variables and interaction-term does not make problem in testing the moderating variables (Ozdogan & Altintas, 2016).…”

Section: Testing Moderator Hypothesis and Resultsmentioning

confidence: 99%

Successful Entrepreneurial Process as Contributor towards Business Performance in Banking: Moderating Role of Passion for Inventing

Altaf¹,

Hameed²,

Nadeem³

et al. 2019

SAJMS

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In last decade, banking landscape has faced different constraints and witnessed significant changes in Pakistan. That is the reason, the economy of Pakistan and banking sector has faced several challenges. Pakistani banking sector is lacking in entrepreneurial activities, in reflection, banking industry is suffering from low performance. To resolve this issue of lower level of entrepreneurial activities, the current study comes up with the prime objective to highlight the significant entrepreneurial factors to boost up the banking sector performance. To achieve this objective, this study adopted the survey approach to collect the data by using area cluster sampling. Total numbers of 500 questionnaires were distributed among the employees of banking sector from different localities of Pakistan. The results of the study found that entrepreneurial factors such as management support, work discretion, entrepreneurial education, previous entrepreneurial experience and time availability have significant positive impact on business performance in banking sector. Moreover, it is found that entrepreneurship passion for inventing moderating the relationship between these factors and business performance, except time availability. Thus, the current study is contributing to the body of knowledge by determining the entrepreneurial success factors in banking sector. For the reason, this study is beneficial for practitioners to boost up the banking sector performance in Pakistan.

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Parent‐adolescent interaction and the family's effect on adolescent TV skepticism: an empirical analysis with Turkish consumers

Cited by 9 publications

References 60 publications

Media Use and Materialism: A Comparative Study of Impact of Television Exposure and Internet Indulgence on Young Adults

Media Use and Materialism: A Comparative Study of Impact of Television Exposure and Internet Indulgence on Young Adults

The Impact of Digital Media Advertising on Consumer Behavior Intention: The Moderating Role of Brand Trust

Successful Entrepreneurial Process as Contributor towards Business Performance in Banking: Moderating Role of Passion for Inventing

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