A microscopic-level understanding of the interaction of hydrocarbons with transition metal surfaces is an important prerequisite for rational design of new materials with improved catalytic properties. Particularly, their adsorption geometry might critically affect the ability of the surface to activate the selected chemical bonds. In this study, we investigate the interaction of a simple carbonyl compound acetophenone with Pt(111) single crystalline surface as a prototypical system. We apply a combination of molecular beam techniques with infrared reflection−absorption spectroscopy (IRAS) to address the adsorption geometry of acetophenone in a broad coverage range. In particular, we compare the IR spectra recorded for multilayer coverages, reflecting the molecular structure of largely unperturbed molecules, with the spectra obtained at submonolayer coverages, at which the molecular structure of acetophenone is perturbed by the interaction with the underlying metal. The acquired spectroscopic information suggests that two types of acetophenone surface species are formed and coexist on the surface at low temperature. At low coverages, the species S1 are populated, which adopt a flat-lying adsorption geometry with the benzene ring lying parallel to the surface plane. With increasing acetophenone coverage, a second type of the surface species appearsthe species S2exhibiting a more upright orientation with the benzene ring tilted away from the surface. The latter species are more weakly bound to the underlying metal substrate as compared to the flat-lying species S1 as indicated by the temperature dependence of their population on the surface. Additionally, we report a detailed assignment of the vibrational bands in acetophenone based on the comparison of the unperturbed molecular species accumulated in a multilayer with the spectra of gaseous acetophenone theoretically computed with the MP2/aug-cc-pVQZ-level of theory.