Participation in a Mail Survey of International Marketers:

Albaum, Gerald; Strandskov, Jesper

doi:10.1300/j042v02n04_02

Cited by 28 publications

(13 citation statements)

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“…Albaum et al (1994) defined internationalization as the successive development in a firm's international engagement in terms of the geographical spreading in markets, products and operations forms, and the changes in management philosophy and organizational behavior from the beginning of the process to the current situation. According to Sawhney and Kaplan (2000) electronic commerce (e‐commerce) is a means of business activities conducted using electronic data transmission over the internet and the world wide web.…”

Section: Introductionmentioning

confidence: 99%

The internet and international marketing

Alrawi

2007

Competitiveness Review: An International Business Journal

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Purpose -This paper aims to provide a link between the concepts of internationalization and intemetalization, since both have become an e-business. Design/methodology/approach -This study extends a model developed by Buttriss and Wilkinson which offers a starting-point for classifying elements and identifying interactions in the internationalization process in global marketing. The objective has been achieved through the comparison between the Buttriss and Wilkinson model and a suggested model by the researcher. Findings -The adoption of internationalization provides excellent opportunities in international marketing activities. It is suggested that e-business is made up of many elements, such as business intelligence, supply chain management, customer relationship management, and enterprise resource planning. All of these existed in electronic form prior to the web but to a limited degree of penetration and below the level of sophistication that is prevailing today.Originality/value -This paper fulfils and identifies resources needed and offers new thought to individuals in the field of management and probably IT.

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Section: Introductionmentioning

confidence: 99%

The internet and international marketing

Alrawi

2007

Competitiveness Review: An International Business Journal

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“…As regards the motivation to enter the international market, SMEs are driven by various motivations consisting of proactive and reactive motivations (Albaum et al, 1994;Hollensen, 2004). However, the proactive and reactive motivations have been argued using several theories ranging from the stage theory (Johanson and Vahlne, 1977) to the network theory (Johanson and Mattsson, 1988).…”

Section: Internationalisation Of Smesmentioning

confidence: 99%

Entrepreneurship and internationalisation: to what extent do the perceptions of male and female entrepreneurs differ on success factors

Damoah

2023

AJEMS

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PurposeThe purpose of the paper is to explore gender variations in entrepreneurship and internationalisation from the perspective of the resource-based view (RBV) of the firm; in particular, the paper explores how differences in the personal idiosyncrasies of both males and females in part account for the variations in export internationalisation.Design/methodology/approachThe study draws on extant literature on the critical success factors in entrepreneurship and internationalisation research (e.g. foreign market knowledge, firm-level technology and firm age) as the conceptual framework to explore the issue. The study is based on 21 male and 17 female export entrepreneurs from Ghana and uses a descriptive research design (i.e. frequencies and chi-square test) to analyse the results.FindingsThe results show that the perceptions of male and female exporters differ on key internationalisation success factors based on extant literature. Implicitly, whilst both groups shared a similar degree of basic knowledge on a few export success factors, across most of the other key export success factors, the male counterparts demonstrated a more expanded view compared to the females. The results support the assumption of the RBV theory applied in this study to argue that to account properly for the internationalisation outcomes of small and medium-sized enterprises (SMEs), the personality characteristics of the owner entrepreneurs are critical resources which cannot be ignored.Research limitations/implicationsIn terms of limitation, the study is exploratory study based on non-probability sampling methods using descriptive frequencies tables and analysis of chi-square test and so readers must bear this limitation in mind in interpreting the results to improve on future studies.Originality/valueThe paper contributes to the empirical literature by offering a unique perspective regarding how women and men perceive and interpret export success factors and how that impacts on the internationalisation outcomes of women and men. The paper responds to calls by researchers (e.g. Terjesen et al., 2011; Ratten and Tajeddini, 2018; Kuschel and Labra, 2018; Javadian and Richards, 2020) to populate studies on the topic to deepen the present understanding. By using data from Ghana, West Africa, the study sheds a fresh insight on the topic from an under-studied and under-researched geographical context.

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“…The ability to create unique products with technological competence is another motive that can influence a firm to go international. Albaum et al (2005) suggests that this makes it easier for firms to go international as there is little or no competition. Firms can also be motivated by opportunities in the foreign market.…”

Section: Competitive Pressures Managerial Urgementioning

confidence: 99%

Why Do Nigerian SMEs Go Abroad? A Convergent Parallel Study

Eziashi¹,

Abamu²

2023

IBR

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This paper empirically and holistically investigates the motivations behind the internationalization of Nigerian SMEs. SMEs play an important role in a country’s economy, and their internationalization not only contributes to the country’s growth but also the firm’s competitiveness and profitability. Adopting a mixed methods approach, the study analyzed 181 questionnaires distributed to Nigerian SMEs and conducted semi-structured interviews with 10 SMEs. Findings revealed that SMEs are motivated by a combination of factors to go international. The study reveals that profit and growth, foreign market opportunities, and unsolicited foreign orders are some of the motives for internationalization among Nigerian SMEs. In conclusion, internationalization can help SMEs remain competitive, increase their chances of survival, and achieve growth in the long-term.

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Participation in a Mail Survey of International Marketers:

Cited by 28 publications

References 0 publications

The internet and international marketing

The internet and international marketing

Entrepreneurship and internationalisation: to what extent do the perceptions of male and female entrepreneurs differ on success factors

Why Do Nigerian SMEs Go Abroad? A Convergent Parallel Study

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