Party-directed personalisation: the role of candidate selection in campaign personalisation in Hungary

Papp, Zsófia; Zorigt, Burtejin

doi:10.1080/21599165.2016.1215303

Cited by 20 publications

(18 citation statements)

References 32 publications

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“…Specifically, we tested whether incumbents at the EP or national level were less responsive to their party's control over nominations and campaign financing than other candidates when deciding between a personalised or party‐focused campaign (i.e., an interaction effect). We did not find such differential effects across incumbents and non‐incumbents, suggesting that candidates respond to the incentive structure set up by their party regardless of incumbency and experience (but see Papp & Zorigt ).…”

Section: Resultsmentioning

confidence: 65%

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Campaigning on behalf of the party? Party constraints on candidate campaign personalisation

Bøggild

Pedersen

2017

European J Political Res

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This article analyses what makes political candidates run a party‐focused or personalised election campaign. Prior work shows that candidates face incentives from voters and the media to personalise their campaign rhetoric and promises at the expense of party policy. This has raised concerns about the capacity of parties to govern effectively and voters’ ability to hold individual politicians accountable. This article builds on the literature on party organisation and considers the possible constraints candidates face from their party in personalising their election campaigns. Specifically, it is argued that party control over the candidate nomination process and campaign financing constrains most political candidates in following electoral incentives for campaign personalisation. Using candidate survey data from the 2009 EP election campaign in 27 countries, the article shows how candidates from parties in which party officials exerted greater control over the nomination process and campaign finances were less likely to engage in personalised campaigning at the expense of the party programme. The findings imply that most parties, as central gatekeepers and resource suppliers, hold important control mechanisms for countering the electoral pressure for personalisation and advance our understanding of the incentives and constraints candidates face when communicating with voters. The article discusses how recent democratic reforms, paradoxically, might induce candidate personalisation with potential negative democratic consequences.

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Section: Resultsmentioning

confidence: 65%

“…The incentives for parties to constrain personalisation might differ across types of candidates (Papp & Zorigt ). For example, incumbent politicians, who are typically experienced and popular among voters, might enjoy more leeway from their party in running a personalised campaign in order to win votes for the party compared to non‐incumbent candidates.…”

mentioning

confidence: 99%

Campaigning on behalf of the party? Party constraints on candidate campaign personalisation

Bøggild

Pedersen

2017

European J Political Res

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“…The campaign behavior of constituency candidates that we advance from in this paper has been a visible subject in previous research (Carty et al, 2003; Chiru, 2015; De Winter & Baudewyns, 2015; Eder et al, 2015; Giebler & Wüst, 2011; Karlsen & Skogerbø, 2015; Papp & Zorigt, 2016; Selb & Lutz, 2015; van Erkel et al, 2017; Vandeleene et al, 2019; Zittel, 2015; Zittel & Gschwend, 2008). The findings that result from it enhanced our understanding of the variation in candidates’ campaign efforts and styles, as well as the sources of individual differences.…”

Section: Introduction: the Scope Of The Personalization Of Politicsmentioning

confidence: 82%

The Legislative Effects of Campaign Personalization An Analysis on the Legislative Behavior of Successful German Constituency Candidates

Zittel

Nyhuis

2020

Comparative Political Studies

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Personalized campaign styles are of increasing importance in contemporary election campaigns at all levels of politics. Surprisingly, we know little about their implications for the behavior of successful candidates once they take public office. This paper aims to fill this gap in empirical and theoretical ways. It shows that campaign personalization results in legislative personalization. Legislators that ran personalized campaigns are found to be more likely to deviate in roll call votes and to take independent positions on the floor. These findings result from a novel dataset that matches survey evidence on candidates’ campaign styles in the 2009 German Federal Elections with the legislative behavior of successful candidates in the 17th German Bundestag (2009–2013). Combining data from the campaign and legislative arenas allows us to explore the wider consequences of campaign personalization.

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“…Although political parties are unpopular political institutions, Hungarian politics is overwhelmingly party-centred (Enyedi and Tóka, 2007). Parties organize centralized campaigns even in SMDs (Papp and Zorigt, 2016), and voters are more likely to support or oppose public policy if party cues are present (Brader and Tucker, 2012). Although SMDs create incentives to a personal vote, the effect of legislator action on vote choice is unlikely.…”

Section: The Hungarian Casementioning

confidence: 99%

Does Issue Alignment Matter? The Electoral Cost and Reward of Agricultural Representation in Urban and Rural Areas

Papp

2020

Political Studies Review

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There is plenty of evidence that legislators think that aligning with voter preferences benefits their re-election. But whether or not legislators are constrained by demand, we have limited knowledge. This article tests whether issue representation in a generally salient field affects legislators’ electoral performance. The analysis uses data from five consecutive Hungarian elections (1994–2010), and investigates the effect of agricultural interpellations on the legislators’ vote shares under varying district demand. The findings indicate that congruence between district demand and legislator action matters when the issue is of great salience, and during times of anti-party sentiments within the electorate. While more interpellations are rewarded in rural districts, MPs can lose a lot of votes by asking agricultural interpellations in an urban area. At the same time, not submitting interpellations in rural constituencies does not result in similar vote loss. The results suggest that for re-election seekers taking action is the way to go only if it is calibrated to district demand.

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Party-directed personalisation: the role of candidate selection in campaign personalisation in Hungary

Cited by 20 publications

References 32 publications

Campaigning on behalf of the party? Party constraints on candidate campaign personalisation

Campaigning on behalf of the party? Party constraints on candidate campaign personalisation

The Legislative Effects of Campaign Personalization An Analysis on the Legislative Behavior of Successful German Constituency Candidates

Does Issue Alignment Matter? The Electoral Cost and Reward of Agricultural Representation in Urban and Rural Areas

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