This article considers the shared role of library and information studies (LIS) educators, practitioners, employing organisations and the professional associations in the development of LIS graduates and new professionals. The application of a passion-based approach to student learning, and the encouragement of 'scholarly citizenship' in students, helps to develop graduates who are already engaged with, passionate about and committed to the profession they are about to enter. However, new professionals need to be further enculturated into the profession and practice of LIS and nurtured in order for their passion to be sustained and good professional and organisational 'citizenship' developed. Passion and engagement are closely connected with good citizenship in the academy, workplace and profession where citizenship is a willingness to contribute beyond the usual requirements of participation, employment or membership. This article first describes why people enter the information professions and then presents a variety of strategies for academic programs and the information profession to develop the values of passion, engagement and citizenship in new professionals.