“…Phenotypic screening, as an alternative to target-based approaches, has proved its value in the discovery of over half of small-molecule first-in-class new molecular entities (Moffat et al, 2014;Swinney, 2013). Phenotypic assays are widely used for target and lead discovery, as well as to profile for compound mechanism of action (MOA) (Feng et al, 2009;Hart, 2005;Hopkins, 2008;Jones and Diamond, 2007;King et al, 2009;Lee et al, 2012;Moffat et al, 2014;Schirle and Jenkins, 2015;Swinney, 2013). For example, reporter gene assays (RGAs) are a representative type of high-throughput, low-cost phenotypic screening technology whereby pathway response to compound treatment can be observed in reporter-transfected cells typically driving expression of a fluorescent protein (King et al, 2009).…”