“…[5][6][7][8][9][21][22][23][24] The reasons cited for this lack of compliance include the time it takes to apply sunscreen, the complexity of the instructions printed on the bottle, cosmetic aspects (leaves a film, stings the eyes, smells unpleasant and makes the wearer feel hot and sweaty), as well as forgetting to apply it, and of course, cost. 6,16,25 We evaluated the true cost of sunscreen use in Europe and North America under hypothetical acute and chronic conditions as follows: (1) a 4-member family spending a week at the beach and using sunscreen as their only sun protection measure, and 2) a transplant patient at high risk of sun-induced skin cancer using sunscreen as recommended in the current sun protection guidelines. [26][27][28] …”