Patient Satisfaction towards The Service Marketing Mix: A Comparative Study of Public and Private Hospitals Operating in Udaipur Division

Motwani, Dharmesh; Shrimali, Devendra; Agarwal, Khushbu

doi:10.21863/ijcr/2015.3.2.007

Cited by 3 publications

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“…If healthcare facilities care about a patient's experiences and satisfaction, it is important to put into practice the systems which measure the patients' satisfaction and which increase healthcare facility's performance. Consequently, such systems would monitor more dimensions of a satisfaction, and they would point to the most significant trajectories and connections between the patient and the healthcare personnel, as well as the healthcare facility (McCleery et al, 2014;Motwani et al, 2015). Many countries use their own systems to measure the patient satisfaction; other use the international systems that have evolved over time, during which they have been modified depending on the intended use of the results obtained (for instance, the HCAHPS -Hospital Consumer Assessment of Healthcare Providers and Systems) (Herrin et al, 2018;Mazurenko et al, 2017;Siddiqui et al, 2014).…”

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confidence: 99%

The importance of evaluating inpatients? satisfaction with emphasis on the aspect of confidence

Gavurová

Kubák

2021

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Research background: The patients? confidence in physicians, as well as in healthcare personnel in general, is an important determinant of the patients? satisfaction and their loyalty. The patients? confidence as well as their overall satisfaction is influenced by many determinants, which are in a causal relation. Purpose of the article: The main aim of the study is to find out which socio-demographic factors influence the confidence of inpatients in physicians, nurses, other medical personnel, as well as in the treatment as such. The inpatients´ confidence is considered as an important dimension of the inpatients? satisfaction. Methods: The questionnaire consists of 112 structured and semi-structured sur-vey questions. It was inspired by the HCAHPS survey. The questionnaire was distributed both on-line and in paper form in the Czech Republic. The dataset consists of 1,479 observations (899 females and 580 males). The descriptive statistics and binary logistic regression were used to process all data. Findings & value added: The research revealed significant differences in the confidence of inpatients in physicians in relation to the physicians? communication styles regarding the inpatient?s gender. Males are more tolerant to the communication styles of physicians than women. There exists a relatively strong linear relationship between confidence in physicians, nurses, other healthcare professionals, and confidence in a treatment. Also, it was determined that in cases when a physician talks about an inpatient as if she/he is not there, the patient?s confidence in the medical personnel is reduced by 65%. Overall confidence in medical personnel is also gender biased i.e., in 87% of cases, women are more likely to have a higher confidence in medical personnel than men. The age of inpatients is not statistically significant and its impact on a confidence in medical personnel is neglectable.

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Section: Introductionmentioning

confidence: 99%

The importance of evaluating inpatients? satisfaction with emphasis on the aspect of confidence

Gavurová

Kubák

2021

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Financial Technology Adoption – A Case of Indian MSMEs

Gupta¹,

Agarwal²,

Nautiyal

2022

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Micro, small, and medium enterprises (MSME) are the backbone of every economy. Financial inclusion of MSMEs is essential for any country aspiring to economic development. Innovative solutions offered by fintech companies can support the financial inclusion of MSMEs. Digital payments, alternative loans, insurance, investments, regulatory, and robo-advisory services are just a few of the services that fintech companies provide to MSMEs. The purpose of this studyis to examine the role of financial technology on registered micro, small, and medium enterprises in India. The objective of the study is to reveal the behaviour of MSMEs towards financial technology acceptance and show how various demographic variables of owners/managers influence the acceptance of financial technology in the case of MSMEs. The methodological basis of the study is a management survey of 117 MSMEs in India. The questionnaire had 25 questions; measurement items used in the questionnaire were derived from previous studies carried out in developing countries. The results were processed and tested for significance using modern econometric methods such as the Kruskal-Wallis H test, and the Mann-Whitney U test. The result of the study indicates that the financial technology acceptance rate among the MSME sector is high as maximum MSMEs consider themselves moderate financial technology adopters. MSMEs have a high understanding of different financial services provided by fintech companies. Prior Experience of the owner/manager, brand familiarity, government support, and behavioural variables such as perceived ease of use, perceived usefulness, trust, and satisfaction was proved to be effective while adopting financial technology services whereas, demographic variables such as gender, age, education level of owner/manager was found to be ineffective. The study concludes that fintech companies are providing quality services by acting as a single window, supporting the financial needs of MSMEs at low interest rates, simplified processes and lower transaction costs. MSMEs are using fintech products and services as a key part of their financial management, with increasing adoption there is a growing opportunity for fintech companies, incumbents, and non-financial organisations. The result of the study contributes to the novel understanding of the acceptance and preference of the MSME sector towards financial technology.

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The Influence of Social Media on Customer Behavior: Case Study from Starbucks

Cao¹

2022

HBEM

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This article studies Starbucks' marketing methods in the Chinese market and how it uses social media to influence consumer choices. The challenges and competition faced by Starbucks after it entered the Chinese market as an overseas brand were introduced. According to the research findings, what Starbucks sells to consumers is not only products but also a high-quality lifestyle. Promoting and localizing products on social media show a trend of current network communication to consumers. At the same time, Starbucks is facing many challenges, such as coronavirus pandemic lockdown, growing competition in China's coffee market, and maintaining its reputation. Doing research and giving corresponding practical suggestions in the face of these challenges are also studied in the article. The development of Starbucks in China is inseparable from the promotion of the Internet and social media, and the loyalty of consumers to Starbucks is also a significant advantage. Starbucks is also striving to develop the resonance between campaign and social practice.

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Patient Satisfaction towards The Service Marketing Mix: A Comparative Study of Public and Private Hospitals Operating in Udaipur Division

Cited by 3 publications

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The importance of evaluating inpatients? satisfaction with emphasis on the aspect of confidence

The importance of evaluating inpatients? satisfaction with emphasis on the aspect of confidence

Financial Technology Adoption – A Case of Indian MSMEs

The Influence of Social Media on Customer Behavior: Case Study from Starbucks

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