Patterns of motives for social network site use among sixth grade pupils in Taiwan

Su, Ching‐Tzong; Chiu, Chiung-Hui; Chou, Ying Chun; Chico, Chi

doi:10.1016/j.tele.2018.05.008

Cited by 8 publications

(9 citation statements)

References 47 publications

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“…Hollenbaugh & Ferris [44] found the relationship maintenance positively associated with self-disclosure (breadth and amount) and virtual community has a positive relationship to depth of self-disclosure. Su et al [5] also found a positive result on the motive of connecting to social media. Their study emphasised in the development of new friends, contact existing and old friends and keep in touch with family which can be considered as social maintenance that leads to self-disclosure.…”

Section: Social Interactionmentioning

confidence: 93%

“…Tanta et al [46] referred to this motive as the need to avoid something, release tension, shift of unhappy to a happy situation. Another definition of relaxing entertainment as entertainment or fun to users [47]; enjoyable and entertains [48]; be entertained, pass time, and forget about work or other things [6]; enjoyable and entertains [2]; feel relaxed, decrease anxiety, decrease mental stress and decrease stress [5]. This study defines relaxing entertainment as the extent to which individuals use Facebook for entertainment, releasing stress and enjoyment.…”

Section: Relaxing Entertainmentmentioning

confidence: 99%

“…Meanwhile, Frison & Eggermont [4] in their study had identified four Facebook motives namely escapism, relationship maintenance, information sharing and pass time. Recent study by Su et al [5] has identified eight motives on social media usage which are sharing, connecting, organising, relaxing, branding, monitoring, expressing and learning. This study has identified four core elements motivational factors that influence Facebook users to selfdisclosure, namely information sharing, social interaction, relaxing entertainment and selfexpression.…”

Section: Motives For Facebook Usementioning

confidence: 99%

“…Meanwhile, Balakrishnan & Shamim [54] referred selfexpression as to show off, to be popular and seek attention from people. Su et al [5] referred selfexpression as to express ourselves and discuss our thoughts freely, express our point of view unreservedly and let our voice be heard. This study defines self-expression as the extent to which individuals use Facebook to express their emotion and opinions.…”

Section: Self-expressionmentioning

confidence: 99%

“…Social Networking Site (SNS) like Facebook is new borderless information sharing platforms today that allow users to share any information over the world. Its features provide users for online multipurpose usage [1]; and attract people to use this SNS such as to develop online relationships [2]; exchange ideas, to post updates and comments [3]; to share information [4]; social interaction [5]; entertainment [6]; and many other features available from social media. However, the growth of Facebook has been overshadowed by disseminating and disclosing information issues.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

The Core Elements of Motivational Factors that Influence Facebook Users to Self-Disclosure

Ajis¹

2020

IJBM

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This study examines the motivational factors that influence Facebook users among the Malaysian Army to self-disclosure by adapting the Uses and Gratification Theory. All data were obtained from 1513 Facebook users in various military units in Peninsular of Malaysia, Sabah and Sarawak. Its dimension of breadth and depth measures the self-disclosure. The study found that information sharing, social interaction and self-expression are positively associated with breadth of self-disclosure and; relaxing entertainment and self-expression are positively related to the depth of self-disclosure. Meanwhile, social interaction is negatively associated with depth of self-disclosure. However, information sharing is not related to depth of self-disclosure and relaxing entertainment is not related to breadth of self-disclosure.

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Section: Social Interactionmentioning

confidence: 93%

Section: Relaxing Entertainmentmentioning

confidence: 99%

Section: Motives For Facebook Usementioning

confidence: 99%

Section: Self-expressionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The Core Elements of Motivational Factors that Influence Facebook Users to Self-Disclosure

Ajis¹

2020

IJBM

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Models of using the Internet by young Poles and their social capital

Dyczewski

2020

Children and Youth Services Review

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Library collections promotion for preadolescents using social media marketing strategies

Yang²

2021

LHT

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PurposeThis study aims to explore preadolescents' opinions of the social media marketing strategies hosted by libraries to promote collections.Design/methodology/approachAn experimental Facebook page was created with posts containing interesting animations, games and book recommendations. A questionnaire survey was administered to 262 preadolescents between 11 and 13 years old to seek their opinions about the posts, and confirmatory factor analysis was used to measure their acceptance of the marketing strategies.FindingsThe authors examined the effects of five marketing strategies: word-of-mouth marketing, buzz marketing, event marketing, viral marketing and gamification marketing. In terms of sharing, word-of-mouth marketing proved the most popular, followed by buzz marketing. Participants were least accepting of viral marketing. The authors found that gamification marketing resulted in higher engagement than did event marketing. The preadolescent participants preferred engagement marketing strategies over information sharing strategies.Originality/valueAccording to the uses and gratification theory, preadolescents seek, share and engage with information in ways that differ from other age groups. With specific reference to hedonic engagement by preadolescents, the authors built a two-fold model to describe the information-seeking behaviors of preadolescents from the perspective of marketing strategies. The study findings indicate that librarians who use Facebook to promote library collections should first employ gamification and word-of-mouth marketing to build trust with preadolescent users. Event and buzz marketing will then be more effective when applied within the context of this trust.

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Patterns of motives for social network site use among sixth grade pupils in Taiwan

Cited by 8 publications

References 47 publications

The Core Elements of Motivational Factors that Influence Facebook Users to Self-Disclosure

The Core Elements of Motivational Factors that Influence Facebook Users to Self-Disclosure

Models of using the Internet by young Poles and their social capital

Library collections promotion for preadolescents using social media marketing strategies

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