Patterns of Tourism and Hospitality Education in India and Malaysia: A Critical Reflection

Sarkar, Sudipta Kiran; George, Babu

doi:10.1007/978-981-13-2613-4_14

Cited by 9 publications

(5 citation statements)

References 21 publications

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“…Tourism and hospitality education in India began in the early 1950s with the establishment of the Institute of Hotel Management, Catering Technology, and Applied Nutrition in Mumbai (Sarkar & George, 2019). The All-India Womenís Central Food Council established it, claiming it to be the first of its kind in South Asia (Kumar, 2014).…”

Section: Contextual Framework Tourism Education In Indiamentioning

confidence: 99%

“…The All-India Womenís Central Food Council established it, claiming it to be the first of its kind in South Asia (Kumar, 2014). Tourismspecific education began in 1983 when the Ministry of Tourism founded the Indian Institute of Tourism and Travel Management (IITTM) as a registered society in New Delhi (Sarkar & George, 2019). In India, Masterís degree programs began to be offered by various universities at the beginning of the 1990s (Singh, 1997).…”

Section: Contextual Framework Tourism Education In Indiamentioning

confidence: 99%

“…Nonetheless, leaders in Indiaís tourism education have been convening conclaves and think tanks to address pressing issues such as curriculum designing, stakeholder integration, incorporating sustainability, and the development of future tourism educators (George, 2013;Suneeth et al, 2021). The Indian government has taken tourism education very seriously because, despite its incomparably superior natural and cultural heritage, the country does not appear anywhere on the list of major tourism revenue recipients (Sarkar & George, 2019). Educational institutions have gradually started to adopt a marketing orientation to their curriculum design and implementation in order to retain the best students and ensure their job placements (Aithal & Kumar, 2015).…”

Section: Contextual Framework Tourism Education In Indiamentioning

confidence: 99%

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Tracing the Sustainability Components in the Indian Tourism Curricula: An Exploratory Study

Gavinolla,

Suneeth,

Kashya

et al. 2023

Journal of Teacher Education for Sustainability

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Tourism for its intrinsic character of people, planet and profit has been an enduring area of research for sustainable policy and practices. Planning and implementing sustainable tourism in India are largely shaped and groomed in the classrooms. Currently, over two hundred universities across the country offer tourism programs. The current study involves a two-stage process. Available literature was first summarized into items of sustainability components required of a program structure such as sustainability aspects; viz. socio-economic, environmental, and business, case study approach, interaction with stakeholders, research & practices in local settings and timely update of the syllabus. Such components in the second stage of the research formed the basis of the questionnaire used for qualitative research involving senior academics responsible for designing the syllabi. Findings present a model on the effective integration of sustainable tourism theories and practices into tourism curricula.

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Section: Contextual Framework Tourism Education In Indiamentioning

confidence: 99%

Section: Contextual Framework Tourism Education In Indiamentioning

confidence: 99%

Section: Contextual Framework Tourism Education In Indiamentioning

confidence: 99%

See 1 more Smart Citation

Tracing the Sustainability Components in the Indian Tourism Curricula: An Exploratory Study

Gavinolla,

Suneeth,

Kashya

et al. 2023

Journal of Teacher Education for Sustainability

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“…The World Travel and Tourism Council (WTTC, 2018) has indicated that travel and tourism in 2017 contributed 3.7% to the GDP of India. In 2017, tourism and hospitality employed 5% of the total workforce in India (Sanjeev & Birdie, 2019; Sarkar & George, 2018). The number of aspiring students in India view the tourism and hospitality industry as an attractive career option (Shyju & Tanwar, 2021).…”

Section: The Backgroundmentioning

confidence: 99%

Power and Politics: A Case of Hotel Amada

Baber

Sanyal

2023

FIIB Business Review

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Organizational politics and conflicts thrive at all levels of the organization. It is an unavoidable fact of working life. The present case discusses about Ashish had a lot of ambitions ever since he was employed with the organization. However, during the first three months of his engagement with the organization, something caused him to decide that he decided not to continue working there for another day. After completing his degree, Ashish was hired as a sous chef in a well-known hotel in Gwalior, India (M.P). Ashish was unable to carry out his responsibilities competently simply because he was not provided with an appropriate platform. His immediate boss does not provide him with an opportunity to demonstrate his abilities. The salary that had been promised had also not been delivered. Even the tasks that were assigned were not according to his capability. He was dissatisfied with the conditions of his work environment. He attempted to rectify the situation but was ultimately unsuccessful. Along with this, he also had heated disagreements with his immediate supervisor, Satish. The level of stress was soaring with each passing day. He became even more resentful as a result, and he began to consider quitting his job.

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“…If owners/ managers of tourism businesses do not know about AI technology, they must go for training to further improve-their knowledge gain. Since this sector is auspicious for Malaysia, the Enhancement of the tourism and hospitality education (Sarkar & George, 2019) nationwide integrating the technologyrelated materials in the curriculum might bring a fruitful result in building a sense of benefits among business houses and consumers simultaneously. Moreover, owner/manager capabilities to adopt AI are necessary.…”

Section: Practical Implicationsmentioning

confidence: 99%

Intention to Adopt AI-Powered Online Service Among Tourism and Hospitality Companies

Alam

Masukujjaman

et al. 2022

International Journal of Technology and Human Interaction

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This study examines the factors affecting the adoption of artificial intelligence (AI) powered online service in the tourism and hospitality sector through an extension of the technology acceptance model (TAM) by including self-efficacy, subjective norms, technological knowledge, and perceived cost in the analysis. Data was collected from 336 respondents in Malaysia’s tourism and hospitality industry using the questionnaire survey. The empirical results confirmed that perceived usefulness, ease of use, attitude, cost, and technology knowledge significantly affected behavioral intention. Self-efficacy, perceived ease of use, and perceived usefulness affected the attitude towards AI. Attitude mediated the relationship between perceived ease of use and behavioral intention as well as the relationship between perceived usefulness and behavioral intention. This study contributes to enhancing AI's understanding of the tourism and hospitality industry context. This study also improves TAM by proposing a comprehensive model with cognitive external and technology-specific factors.

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Patterns of Tourism and Hospitality Education in India and Malaysia: A Critical Reflection

Cited by 9 publications

References 21 publications

Tracing the Sustainability Components in the Indian Tourism Curricula: An Exploratory Study

Tracing the Sustainability Components in the Indian Tourism Curricula: An Exploratory Study

Power and Politics: A Case of Hotel Amada

Intention to Adopt AI-Powered Online Service Among Tourism and Hospitality Companies

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