Over the past year, the world in which we live, work, and travel has dramatically changed because of the COVID-19 pandemic. While restrictions on certain business activities are understandable, the nature and length of some of these cautionary measures have challenged the success and survival of all businesses-with small businesses being particularly vulnerable. This article considers the impact that the current pandemic and other crises have on the small business community. It also looks at how these businesses can proactively position themselves with the necessary resilience to weather the storm of the present and future crises. It focuses on relevant lessons for small businesses, a segment that has been disproportionately impacted by the current pandemic. The article discusses how small businesses can enhance their resilience to serve their current customers and ideally attract new customers during these challenging times. In particular, small businesses are expected to effectively serve the needs of their communities and contribute to local economies. The experiences of small businesses and the lessons they have learned during the COVID-19 pandemic are discussed in the interest of preparing them to combat future crises successfully. Through proactive crisis management, small businesses can anticipate and prepare for crisis situations, prevent or minimize the impact of a crisis, manage and lead decisively through a crisis, and recover successfully from it. The roles of proactive crisis management and customer engagement before, during, and after a crisis are examined from the standpoint of enhancing organizational resilience. The continued ability of small businesses to meet crises, and ideally, to exceed the expectations of existing customers while finding innovative opportunities are examined to serve both present and new customers.