The carbon-fluorine bond engenders distinctive physicochemical properties and significant changes to general reactivity, which have impacted molecular design in material science, agrochemicals, and pharmaceutical research. These unique features are generally derived from fluorine having the highest electronegativity coupled to an enhanced bond strength of the C-F bond compared to a C-H bond. As a result, C-F bonds are often leveraged as replacements for C-H bonds when the latter presents a liability at a saturated (sp 3 ) carbon centre especially for benzylic C-H bonds prone to metabolic oxidation. In this context, the development of catalytic, enantioselective methods to set stereocenters containing a benzylic C-F bond has been an important and rapidly evolving goal in synthetic chemistry. There have been notable advances enabling the construction of secondary stereocenters containing both a C-F and a C-H bond on the same carbon. In contrast, there are significantly fewer synthetic strategies defined for accessing stereocenters that incorporate a tertiary C-F bond, especially those remote from pre-existing activating groups. Herein, we report a general method that establishes C-F tertiary, benzylic stereocenters by forging a C-C bond via a Pd-catalyzed enantioselective Heck reaction of acyclic alkenyl fluorides with arylboronic acids. This method provides a platform to rapidly incorporate significant functionality about the benzylic tertiary fluoride by virtue of the diversity of both reaction partners as well as the ability to install the stereocenters remotely from pre-existing functional groups.The catalytic, enantioselective formation of tertiary C-F bonds has traditionally been accomplished through bond formation adjacent (defined as α) to a pre-existing functional group (Fig. 1A). [1][2][3][4] This is highlighted by: 1) the functionalization of carbonyl derivatives via the reaction of an enolate or an enolate equivalent with either an electrophilic Reprints and permissions information is available at www.nature.com/reprints.