“…Nevertheless, the paper provides input to wonder why we should limit our scope to the safety domain and not including other ones into the big data of psychology discourse. Examples of big data applications are identifiable in numerous areas of psychology, such as organizational (Guzzo et al, 2015;Tonidandel et al, 2016), educational (aka learning analytics; Watson and Christensen, 2017;Maldonado-Mahauad et al, 2018;Viberg et al, 2018;Elia et al, 2019;Shorfuzzaman et al, 2019), marketing (Hopp and Vargo, 2017;Matz and Netzer, 2017;Erceg et al, 2018;Ibrahim and Wang, 2019), personality (Bleidorn et al, 2017;Boyd and Pennebaker, 2017;Gerlach et al, 2018;Hinds and Joinson, 2019), emotion (aka affective computing; D'Mello et al, 2018; Chatterjee et al, 2019; Gruda and Hasan, 2019), psycholinguistics (Ridgeway et al, 2017;Johns, 2019;Luo et al, 2019), clinical (Anestis et al, 2016;Russ et al, 2018), cognitive (Medina and Fischer-Baum, 2017;Bhatia and Walasek, 2019), community (O'Brien, 2016), group (Guadagno et al, 2018), music (Greenberg and Rentfrow, 2017), political (Ma-Kellams et al, 2018), and positive psychology (Luhmann, 2017;Yaden et al, 2018). Additionally, the representation of BDSP as being the intersection of safety science, data science, and psychology, seems to equally fit other psychology branches.…”