“…As this wave of critical thinking unfolds in sustainable tourism research, it has now become even more urgent to study gender relations with a holistic approach seeking to change and transform society and help move away from oppressive, exploitative, and alienating practices (Bramwell & Lane, 2014; Zhang, Kimbu, Lin, & Ngoasong, 2020). There is growing consensus that SDG 5 concerned with gender equality and empowerment of women is essential for achieving all seventeen SDGs (Higgins-Desbiolles, Blanchard, & Urbain, 2021; Alarcon & Cole, 2019; Khoo-Lattimore, Yang & Sanggyeong, 2019). In this context, going beyond simplistic approaches to gender inequality in tourism entrepreneurship is critical for equipping women entrepreneurs, managers, and employees with a higher degree of control in relation to environmental and socially responsible decision-making (Figueroa-Domecq, Kimbu, & de Jong and Williams, 2020; Higgins-Desbiolles, Blanchard, & Urbain, 2021).…”