Peer, Parent, and Media Influences in Teen Apparel Shopping

Mascarenhas, Oswald A. J.; Higby, Mary A.

doi:10.1177/0092070393211007

Cited by 103 publications

(88 citation statements)

References 17 publications

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“…Gilkison 1973;Mascarenhas and Higby 1993;Saunders et al 1973). In addition, frequency of communication with peers is related positively to adolescents' attitudes toward such things as advertising (Moschis 1978) and their skepticism toward advertising is related to their susceptibility to being influenced by peers (Boush et al 1994, Mangleburg andBristol 1998).…”

Section: ; Gecas and Seff 1990; O'brien And Bierman 1988)mentioning

confidence: 99%

The influence of parents versus peers on Generation Y Internet ethical attitudes

Mitchell

Petrovici

Schlegelmilch

et al. 2015

Electronic Commerce Research and Applications

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Note: All research procedures were conducted in accordance with the ethical guidelines of the host country. 2 AbstractWe examine the role of parental style vs peer influence on Generation Y's attitudes towards online unethical activities using a survey of a matched parent-child sample.Results suggest that a protective parental style has the greatest impact on Generation Y's online ethical attitudes, while a strict discipline style has no significant influence.Peers are more influential, but not as influential as when there is agreement between parents and their children on a specific activity. Methodologically, the research highlights the necessity to measure family dyads and assess whether or not parents and their children's perceptions are the same.

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Section: ; Gecas and Seff 1990; O'brien And Bierman 1988)mentioning

confidence: 99%

The influence of parents versus peers on Generation Y Internet ethical attitudes

Mitchell

Petrovici

Schlegelmilch

et al. 2015

Electronic Commerce Research and Applications

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show abstract

“…According to the theory of consumer socialization, as teens mature, their drive for independence contributes to establishing their own set of norms and behaviors (Mascarenhas and Higby, 1993). Many of these new behaviors tend to be based on group stereotypes (Bodec, 1981;Graham and Hamdan, 1988).…”

Section: Sports and Sports Celebrities Have Become Ma-mentioning

confidence: 99%

“…Studies have found that mass media sources are important references for teens in selecting products (Gilkison, 1973;Mascarenhas and Higby, 1993). For example, Boush, Friestad, and Rose (1994) …”

Section: Hypothesesmentioning

confidence: 99%

Sports Celebrity Influence on the Behavioral Intentions of Generation Y

2004

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Teenagers currently spend an estimated $153 billion a year on everything from computers to cars to clothes (Brand, 2000). Trend conscious teens are very active in utilizing the media and advertising in seeking out the latest products, services, and fashions (Zollo, 1995). A greater understanding of teens' role model influences can help organizations and their advertising agencies more effectively target and communicate to this growing market. In this study, we examine the effect of athlete role models on teenagers' purchase intentions and behaviors. Results from a survey of 218 adolescents are discussed with implications and future research directions for advertising and sports marketing researchers.

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“…The cognitive development and social learning models form the theoretical bases for socialization research (Bush et al, 1999;Mascarenhas & Higby, 1993;Moschis, 1981Moschis, , 1987. According to the cognitive development model, learning occurs between infancy and adulthood through constant interaction of cognitive-psychological processes of an individual with the environment.…”

Section: Consumer Socializationmentioning

confidence: 99%

Cross‐cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups

Singh

Kwon

Pereira

2003

Psychology and Marketing

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According to the recent 2000 U.S. Census, the ethnic population in America reached almost 80 million people. However, there is limited research to show how ethnic consumers seek market information and how susceptible they are to different types of personal and media influences. An attempt is made in this study to present a cross-cultural comparison of ethnic consumer socialization influences. The results of the study indicate that Asian American, Hispanic, and African American young adults significantly differ in their susceptibility to different socialization influences. ᭧

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Peer, Parent, and Media Influences in Teen Apparel Shopping

Cited by 103 publications

References 17 publications

The influence of parents versus peers on Generation Y Internet ethical attitudes

The influence of parents versus peers on Generation Y Internet ethical attitudes

Sports Celebrity Influence on the Behavioral Intentions of Generation Y

Cross‐cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups

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