The last half-decade has seen a sharp increase in both the number and popularity of peer-to-peer firms, which set up markets that allow individuals to borrow or sell under-utilized assets without a third-party intermediary. Firms that fall under this moniker -Uber, Lyft, DogVacay, and Airbnb -collectively make up what is often known as the "sharing economy" or "access economy;" their success can largely be attributed to easier access to technology by both suppliers and demanders, allowing markets to be seamlessly entered/exited and transactions to be mediated at low costs. Our research focuses on market segmentation between peer-to-peer firms and more traditional firms, looking specifically at New York City [NYC] Airbnb units and high end NYC hotels. According to their website, Airbnb is a "community marketplace for people to list, discover, and book unique accommodations around the world -online or from a mobile phone or tablet," and has served over 60 millions guests in over 34,000 cities since its 2008 inception Airbnb units actually share a market with traditional hotels and, if so, how serious a player they are in that market. Our analysis finds that although Airbnb's entry into the NYC short-term rental market has had a statistically significant effect on hotel revenue, occupancy, and average daily rate [ADR], but these effects are quite small.